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Buy An Email List- buy an email list email marketing

Should you buy an email List for Email Marketing

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People are selling email list claiming to reach more customers with email marketing. Are there dangers in using sold email list for your email marketing. Gradually, as Nigerians wake up to the realities of marketing their business online using different strategies and tools, email marketing seems to be on the rise. This is coming from

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3 prospecting tools you need to increase sales

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Your goal as a business owner is to increase sales and grow revenue and if you are in the service business prospect till you drop, fill your sales funnel with the right kind of leads. Prospecting done right will increase sales If your business isn’t the buying and selling type, where you have a shop

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website security worry

How to ensure your website security

This is my answer to the question: Should I worry about my website security? 1- The security of your website is important 2- Use security plugins to keep security threats and hackers away 3- Some of them include IThemes, WordFence and Securi.

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facebook drives ad and like

How to drive Facebook ads beyond Facebook Likes

This is my answer to the question Should you be paying ads for likes on Facebook? 1- The value on likes must be beyond just likes 2- Social is about relationship and engagement 3- Use social to build the know, like and trust factor 4- Get more value from Facebook beyond likes E.g Send people

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win as an entreprenuer finished

How to win as an entrepreneur

This is my answer to the question: what are those things that has worked for you so far as an entrepreneur? 1- Being true to the Business Vision and myself 2- Constantly improving and getting ahead of the Market place 3- Don’t compete but contrast.

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how to implement facebook ads

How to implement Facebook ads

Watch this video tutorial to see how I Walk you through the steps. Steps to make a Facebook Ad 1- Click on Facebook Ads manager 2- Streamline your reach to reach targeted audience based on custom audience, interest and behavior. 3- Choose your budget 4- Select the days you want your ad to run 5-

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3 ways to increase traffic to your website with SEO strategies

3 ways to increase traffic to your website with SEO strategies

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In one of my posts I shared how you must have some questions answered when designing a website, whether you’re designing it yourself that is you choose to be a (DIY) do-it-yourself entrepreneur or you outsource it to a website designer the main goal is that your website is fit and functional to convey the

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5 questions you must ask before you hire a website designer

5 questions you must ask before you hire a website designer

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Are you a business owner and you realize the importance of having an online presence? Do you desire to have a website that can represent your business well online? Are you wondering what exactly should your website project for your business and brand? Are you looking out to hire a website designer to build your

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How to make more money online with your website

How to make more money online with your website

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Discovering how to make more money online with your website starts with generating traffic, capturing the traffic, that is your visitors’ interest and turning them into leads. Leads are potential customers clients or prospects. Without leads you have no hope for bring in customers. In this post, I will share with you the three tools that

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Podcasting in Nigeria - How to Start a podcast

Podcasting in Nigeria

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As shared on the Podcast School blog on “How to Start and Launch Your Podcast” Have you got a message you want to share with the world? Do you feel a desire to host a radio show or Television show? but the huge cost discourages you? Do you have a business and would like to promote

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how to grow your business online

How to grow your business online

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I get this question a lot. Ifeoma, how do I grow my business online? Most of the time I do reply with, what do you currently do online, I get responses like, I have a blog, a website, I post on Facebook, I post on Nigeria classified sites. That seem to be all, yet it

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How to drive engagement on Facebook

How to drive engagement on Facebook – Lessons from Jumia, Konga and other Nigerian Brands

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How do you drive engagement on Facebook? With Facebook organic reach dwindling every day, it means if you must use the platform, you got to get serious! the days of setup, post sporadically and forget is over. To achieve this, you need to understand the different strategies that work. For this reason, I went on a mouse search

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email marketing mistakes Nigerian businesses make - Marketingkisspr.com

Six bad email marketing examples Nigerian businesses make

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It’s would become part of my blogging schedule [Watch out for it every Wednesday] to spotlight local businesses either rocking it or doing it wrong with new media channels, platforms and strategies. Please note that this isn’t to spite anyone but to embrace the culture of best practices when it comes to online sales strategy

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benefits-of-having-a-social-media-presence

Benefits of having a social media presence

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You may ask? Is social media important for my business? My answer is YES! In capital letters. The mistake a lot of people make is to always think in terms of the money first when using social media or any other online platform to promote business objectives. You would be quickly disappointed if that’s your only goal for using

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Five principles to become a stand out success

Five principles to become a stand out success

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I recently had a speaking engagement with young people in Secondary Schools most of whom were in their teens. It was paramount they understood how tech and the world is changing as they will be choosing their careers. So, the topic I felt would drive home the point was  “Five principles to become a stand

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how to boost sales to eCommerce store - eBook cover

How to boost sales to your eCommerce store this holiday

Do you have an online shop or eCommerce store? Are you looking for ways to attract more sales this holiday? In this post I will show you simple steps on How to boost sales to your eCommerce this holiday In 2013, it was estimated that over 2 Billion sales were made. Not throughout the whole year,

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how to avoid your site from been deleted like Linda Ikeji

Linda Ikeji Blog Deleted! How to Avoid the BIG Mistake

Linda Ikeji Blog Deleted! How to Avoid the BIG Mistake Did you know the popular celebrity blog LindaIkeji.blogspot.com was recently shut down for a few days by Google on grounds of plagiarism. As one entrepreneur to another I did feel for her to see her source of income go berserk with just a click of

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7 reasons why social media wont work for your business

7 Reasons Why Small Businesses Are Failing with Social Media

Why small businesses are failing with social media I once had a discussion that questioned the effectiveness of social media for businesses. It compared the numbers of high paying clients business owners have gained through their social media efforts. It contrasted the volume of turnover any business may have gained via their social platforms. But

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Bring back trade by barter

BringBackTradeByBarter – A Solution for Entrepreneurs to Excel

The best athletes I know from the golf king, Tiger Woods to the Tennis stars Venus and Serena Williams. Every one of these people excel at their craft because they have coaches they listen to, that help them hone their skills. There is a coach for physical fitness, health and nutrition, psychological and mental wellness

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How Tech is helping Nigeria fight the Ebola virus

How Tech is helping Nigeria with the fight against the Ebola virus

The Ebola virus, one scary phrase that has put a  lot of people on the edge lately. The spread of the virus in neighboring African countries including our very own Nigeria cast so much doubtful shadows, introduced quite a number of misconceptions, and should I say some crazy rumors about its cure. When this menace started,

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LinkedIn, the untapped marketing Goldmine

LinkedIn An Untapped Marketing Goldmine

Is LinkedIn the untapped marketing goldmine? In the history of social media, Nigerians don’t lag behind in owning a profile for themselves. Brings me to recall a conference I attended one time, and the speaker from India said, “Of all places he’s been to speak, Nigerians are the most social savvy. Although, I do not

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Afridocs initiative

African Documentary Films

A world first will be taking place this month when a full week of African documentary films are broadcast across sub-Saharan Africa on DStv channel ED (channel 190) and GOtv (channel 65).   This unique film event will see a diverse and exciting range of films screened across 49 countries of sub-Saharan Africa, to coincide

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7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

Here we are in the seventh month of the year. Smart Business owners are already taking stock of how they’ve fared in business so far. Already, in the half of the year, some re-adjusting, tweaking and new introductions would be taking centre stage. Speaking of new introductions, Step and the Bertha Foundation South Africa, introduced

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Storytelling Tools for Success

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Storytelling Tools for Success Over the course of the last 10 days between July 17 – 27 precisely, Africa has been spotlighted in the best way possible via the broadcast of African documentaries on the DStv ED channel 109 and GOtv ED channel 65.What this broadcast can help us see as entrepreneurs among other things are ways

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AfriDoc 2014 - Nigeria missing!

AfriDocs 2014 – Nigeria Missing

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AfriDocs 2014 – Nigeria Missing How did it happen? A country with the second largest movie industry. A country with a high youth population in a country where small film makers can help grow its economy just diversifying their perspectives. Yet is a country missing in action in the ongoing “Afridocs” initiative. Organized by steps

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Selling With stories – How to Tell Your Brand Story Using Documentaries

Selling With stories – How to Tell Your Brand Story Using Documentaries As Africans we were raised with stories. If we could go back decades ago – children playing under the tree, in a moonlit dark evening, gathered together to hear about the famous stories of the tortoise and the animal gang! You would recall,

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Three Ways to Profit Making Documentaries

Three Ways To Profit Making Documentaries     Three Ways to  Profit Making Documentaries The full two weeks between July 17 and 27 heralds the spotlight of African documentaries to a global audience especially the African audience as its planned that during these eleven days tons of documentaries will be made broadcast on the DStv

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PayPal in Nigeria – 3 Things You Must Know

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WOW! you may say… Paypal In Nigeria! Paypal recently announced their inclusion of 10 other countries into their service. Nigeria, as well as some other sub Saharan countries and countries in Latin America. Social media went agog with the News, Nigerians screaming for joy. But most failed to read the blue print. As an online

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Is Public Relations Evolution Like The Dinosaurs Extinction?

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If Public Relations is about establishing a positive image and building a good reputation then it means the Public Relations practitioner will use processes and tools to drive engagement. We already understand that PR is about been strategic and dynamic and the best practice of PR is being proactive. You can’t establish mutual understanding without

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