7 worse things you could do to your business in 2014
Here we are in the seventh month of the year.
Smart Business owners are already taking stock of how they’ve fared in business so far.
Already, in the half of the year, some re-adjusting, tweaking and new introductions would be taking centre stage.
Speaking of new introductions, Step and the Bertha Foundation South Africa, introduced the Africdocs Initiative which started on July 17 with the aim to broadcast African documentaries to the African audience. This ongoing project has been showing featured documentaries on the DSTV ED Channel and GoTV ED Channel on our very own African stories to the African audience.
As an entrepreneur, what could you be doing within your business right now that could hamper your growth and keep you from getting best results? Hence, here is the seven worse things you could do to your business in 2014.
1. The first of the seven worse things you could do is not measuring your marketing efforts against your performance. This happens ever so often with small businesses. Even with your online marketing efforts , ensure you make use of analytics to understand how people find you online and their behavior on your and use the data you get from those to make informed decisions.
2. To believe your customers can’t be reach online. In today’s world, it’s still a little bizarre to hear small business owners say, “their customers are not online and therefore that justifies not having an online presence.”
My response to that is “big mistake”. If you still need to be convinced as to whether its important you have an online presence ready for 2014 and beyond, then I guess you may not have a relevant business in years to come.
3. A lack of integration of all your marketing efforts both offline and online. When. Business owners run diverse marketing campaigns, it imperative to integrate all your efforts and the different channels you use to see how they can amplify one another.
4. A believe that social is free and easy.
Having a social media presence may be free but the cost of time, and to get best results you would need to put your money where your mouth is. An investment of time, money and human resources is certainly required to get better results with your social media efforts.
5. Have you heard the term A.B.C; Always Be Closing. Surveys and reports suggests that a terrible thing to do in your business. I had a recent conversation with a web designer branching into digital marketing and he described how he prefers to use email marketing to get straight to the point and sell, sell, sell. My response to him was that, when you do that long enough, you get ignored or become annoying. Business is about building relationships and not selling all the time. Which brings me to the sixth mistake you could be making in your business.
6. Lack of the right knowledge of what works now. The online would is an ever changing landscape. You need to always be in the know. For example, Facebook keeps changing their news feed and such. Understanding how that impacts your posts visibility and your reach.
7. Lastly but not the least, a lack of patience.
An entrepreneur is a visionary but most times that puts us in this crazy wild to see results and see results faster than the speed of light. But that doesn’t work all the time,
Your ability to persevere while you implement ideas, strategies and tactics, goes a very long way. See every opportunity, success or failure as a learning experience. That way you stop blaming yourself for things gone wrong and have the peace to give time to whatever you’re working on.
And with that I hope you would take a 360 degrees look at what you’re currently doing and make changes where necessary. Leave in the comments what you think you’ve missed and which of these seven mistakes you desire to make right.