Category : eCommerce
Do you have an online shop or eCommerce store?
Are you looking for ways to attract more sales this holiday?
In this post I will show you simple steps on How to boost sales to your eCommerce this holiday
In 2013, it was estimated that over 2 Billion sales were made. Not throughout the whole year, but just within the black Friday and cyber Monday sales.
Amazing! Don’t you think. Now, the question is,
What have you done or are doing to ensure that in 2014 your online shop is not left out.
People are becoming more Internet savvy. Online shopping is in its ultra high. In the same vein online stores are popping up more than ever before in the virtual world.
Therefore the competition is ever increasing and you need to consciously ensure your business is always top of mind, and keep your customers returning.
What strategies can you implement to make sure you’re ready for holiday sales.
In this blog post am going share key tips that will help drive your sales through the roof.
To see it work for you, you must implement and take action.
Holiday sales tip 1:
Think mobile, mobile, mobile….
I deliberately made this the first for obvious reasons.
In 2013 over 1/4 of sales made were from mobile devices. This year it’s estimated that that number would be doubled.
More and more people are conveniently using their smartphone to shop online.
Mobile sales is fast trumping desktop sales.
You most also take note that in some climes, an individual only access to the Internet is their smartphone. Sometimes you need to think mobile only.
Holiday sales tip 2:
Use analytics history….
Checking through your analytics will tell you which of your marketing channels bring in the most traffic and the channels that convert the most traffic.
Use that information to tailor your holiday promotions. Increase your promotions on the channels that brings you the most converting customers…
Here is a typical example.: Pinterest may bring you the most traffic., but blogging may bring you the most converted traffic. These are two different things.
You can improve the conversion rates of Pinterest traffic by understanding why more of the traffic that comes on your landing page bounces. Knowing the reason or reason why could help you improve your result.
Holiday sales tip 3:
Engage retargeting customers with content.
I’ve experienced retargeting been used on me when I visit certain sites and if you don’t know what retargeting is, it simply means when customers visit your site and don’t take the step you want them to take you follow them with ads all over the Internet; On social media, blogs and other news sites.
The best way to retarget is to retarget with content. When someone visits your site, they do so because they are in search of something. They may not be ready to buy but they seek answers. There is a high chance when you send they to a buy now sales page, they may not convert at all, but you need to ensure that you keep their interest with your business and educate them about the benefits of using your product and service.
Holiday sales tip 4:
Personalized email marketing.
This is not the time to send buy it, buy it sales messages.
Rather you need to incorporated personalization and that is beyond mentioning their name in the email.
If your customers have at anytime made a purchase, download an eBook or do whatever, use that as a spring board to craft your message.
I hope that these steps will help you improve your sales this holiday. Get your sales on turbocharge and do what’s best for your business.
Get more ideas on how to increase your sales this holiday inside this free eBook download
“How to boost sales to your eCommerce store this holiday”
This eBook will show you more ideas that I haven’t shared in this blog.
DOWNLOAD IT HERE NOW