Category : Entrepreneurship
The best athletes I know from the golf king, Tiger Woods to the Tennis stars Venus and Serena Williams. Every one of these people excel at their craft because they have coaches they listen to, that help them hone their skills.
There is a coach for physical fitness, health and nutrition, psychological and mental wellness etc…
This epitome of gaining for success that I see with athletes cannot be said in the small business world of young entrepreneurs here in Nigeria as observed.
This is the reason many entrepreneurs record failures at alarming levels or many just get stuck, unable to level up after some point.
The life of an entrepreneur is woven between these words, “I can do it and I can do it all” as a starter, he’s the chief executive, as well as the accountant, he makes the marketing decisions, takes care of customer service… He is the end all be all of his business. But in that same route lies the weakness of his business.
Although, as an entrepreneur, you may be skilled in many ways than one, granted you could be running low on the financial capabilities of individually getting all the team members you need and paying out of pocket salaries but that isn’t to say that you shouldn’t seek the help of the right people; entrepreneurs like yourself that doprovide the other sides of your business needs and you do the same in exchange.
Small business owners are missing one vital link that connects them to success in their business and that’s working with themselves, am not talking mentorship.
Knowing what to outsource and not trying to fix it all despite their limitation.
I see this rampantly when it comes to managing their online marketing efforts. Big brands know enough to outsource or build a team but the one business show keeps nudging at his computer, trying to fix his PPC, SEO, FB ADS, email marketing, copywriting, etc…
what’s worse? They are avarice to consulting with experts. This could be other small business owners who are specialized with the Kind of knowledge that delivers better results without a waste of time, efforts and resources.
This partnership doesn’t have to cost a dime or in the very least, an arm and a leg as entrepreneurs can swap services. It’s a way of bringing back a refined trade by
barter system; you need some tubers of yam, I got them, you got grains, I’ll take them. Which was the case in the old system.
If entrepreneurs especially those just getting started or bootstrapping, can come together and build corporate synergy on a platform of exchanging each other’s skills and services, they’ll for sure garner better results within their business.
That’s a long shot from trying to struggle to figure it all out for yourself, when you rather need to focus on what you know how to do best and deliver that the best possible way you can.
What do you think are the challenges entrepreneurs face and what solutions do you think can be proferred. Share them in the comments below. I’d like to hear what you think.
Illoh Ifeoma helps businesses leverage the internet and online marketing strategies to grow, gain customers and make profit. Need help with growing your business using the internet? Send a mail to firstname.lastname@example.org