Category Archives: Marketing tips

  • 1
Buy An Email List- buy an email list email marketing

Should you buy an email List for Email Marketing

People are selling email list claiming to reach more customers with email marketing. Are there dangers in using sold email list for your email marketing.

Gradually, as Nigerians wake up to the realities of marketing their business online using different strategies and tools, email marketing seems to be on the rise.

This is coming from the backdrop of getting three cold emails leading me directly to a sale all in the last week.

Now within the context of that email, these folks never mention how they got my email address.

Now is that good email marketing? Absolutely not!

Why is it wrong to automatically add people into your email software and send them messages without permission?

It is not standard practice and doing that is an abuse of people’s privacy,
It’s an outright disobedience to the international CAM SPAM ACT enacted in the United States.

Now you may argue that Nigeria don’t have such laws so we’re allowed to do whatever we please.

Before you do that my friend, listen to this.

The email service providers you’re using, have terms and conditions you must read and agree to before you use their software and in every of those terms, conditions and rules it’s strictly stated that they respect the CAM SPAM ACT and the CAM SPAM ACT says “you must not add people to your email list without permission or they voluntarily opted in to your list and requested further information and marketing messages from you. The emphasis there is “voluntarily” and they must have the option to opt out with a click of a button.

Now do a lot of Nigerian businesses have that process in place?
Heck no.

You can imagine, some people will tell you to reply to their email to request to be unsubscribed.

Now since this post is not about addressing the mistake (and bothering on shenanigans either out of ignorance or outright don’t care attitude)  of what I see going on with email marketing; (I’ll address that in a different post altogether), this post is really about addressing the marketing benefits or no-benefits of buying an email list.

Is there a marketing benefit for buying an email list? The answer to that question lies in asking some more pertinent questions.

When you decide to go full on with email marketing, is it ideal to buy an email list?

That’s the question I’ll attempt to answer and help guide you on the course action ideal for your situation.

Now, It’s important I let you know this: email adoption in Nigeria is pretty, pretty low… so open rates and click through rates, these are numbers that are important to measure, because it shows how many people have had exposure to your message.

Where did this emails come from?

So many people claim to have thousands and hundreds of thousands of email addresses for sale, most of these email addresses were harvested emails…

Why do I say so?

In today’s Nigeria, I haven’t seen a platform that allows for voluntary optin that clearly states that they will sell your email address as a business in Nigeria.

The major online players who have the capacity to have these email addresses are sites that make for people to register with their email contacts in order to use their service.

Examples of sites like these are: online forums like Nairaland, online classifieds like Olx Nigeria, Jiji,  eCommerce stores/online retailers e.g. Konga and Jumia, deal sites like Dealdey, online publishers (though their numbers can be extremely low or negligible because they don’t actively have an email marketing strategy. I do know this by looking at their website stats and how much of that email is responsible for.

Now will the eCommerce stores sell their email database? They better not…. But the quickest and sane answer here is “No.

If they do that, that would be destroying their customer base trust when people find out they’re selling their emails, second reason is they will be doing themselves more harm overtime because their business is also tied to the communication with those emails and dependent on the viability of those email addresses.
The consequence of selling the email list will overtime be detrimental to their business that relies to a greater percentage on the communication and relationship they build with their email list.

Selling will expose your database to a lot of spam, because that’s what happens when a ton of people gets access to that database, you erode and destroy the viability of that email address gradually or even quicker than you may know it.

Can the classifieds and other online forums sell their email list, they could…. now don’t get me wrong, on a scale of 1 – 10, ten being very high they won’t sell. Online classifieds are on a five on that scale.

Why is this? 
We never read a terms and condition or privacy policy when we signed up to those sites that lets us know how our emails will be used.

But for any classified site that does that, that’s so wrong. If people signed up on your site to use your service and you go right behind them to sell their data without prior permission that is sleazy business in my opinion.
That is not your business model and absolutely not why people signed up to use your service.

Let’s finally answer this question. So should you buy an email list? Choose your yes or no answer based on these:

1. What’s the source?
Since many of those are harvested emails, the tendency that they are worth much is really low on a scale of one to ten.
Many of those emails will bounce, many will be abandoned email addresses, that their owners no longer use and many will be un-targeted.

Have you ever thought about the receivers psychology when they receive these unrequested emails.

Let’s swap places here, imagine you got a cold email from the blue, from someone you don’t know, never met… what’s your reaction like?

Are you wondering, where in the world did this person get my mail?

why are they emailing me?

Am sure we all have those thoughts across board.

This brings me to my second point.

2. Is your customer base the target audience of that email list.
Put differently, is your target customer the core subscribers in that email list?

Is that email list targeted to your core audience?

When emails scrapers harvests emails, the least targeting their able to glean is probably geography or industry of interest, based on the website where they scraped the emails from.

Now your customer base, have a uniqueness.
They could be within a certain age bracket, have a certain level of income etc. except you want to claim that you sell to everyone, which is totally not true even if you sell water. Every one drinks water but not everyone buys “Eva Bottle Water” as an example.

So because you cannot deduce that an email list will be ultra targeted to your customer base, does it make any marketing sense to pay money for those?
In fact that reduces email marketing to traditional style of marketing which is a lot more noise than value.

Let’s consider the traditional marketing style for a minute.

We all know that radio and TV thrives by selling advertising spots, now what happens when you’re watching or listening to an interesting show and they decide to go on a break, at the moment they go on a break and start with their ads, that’s usually the moment a lot of us goes to the bathroom, continue with that chore in the kitchen, or pick up our phone to check up on our messages…

Why is that? Because from the consumer perspective, which is you and I, that marketing message is noise not value.

there is a thin line between noise and value - comic

There is a thin line between noise and value – Home grown comic for

Noise is any marketing message that’s irrelevant and unsought by your audience.

Now applying this same noise-value principle to the email medium is an abuse of the medium. That’s why it will never work.

The email medium is a platform to build relationship, nurture relationship and create value every time.

It’s not a platform where noise thrives, people will natural screen you out of their inbox.

Which brings me to the last point on should you buy an email list?

3. What’s your why?

Why do you want to have people’s email address? The obvious answer of course you’ll give me “is to send emails to people” right?

Now again, why do you want to send emails to people?

Obvious answer, “to tell them about my product and services”

Why do you want to tell them about your product and services?

“To make sales obviously.”

If those were your responses to my questions then you have the purpose of email marketing screwed up, turned on its head and you better gird yourself with a boatload of money and big budget that will help you keep buying the email list and throwing them away when it doesn’t worth anything and buying some more.

Because if your purpose for having an email list is to sell to people, that marketing approach has been defeated before it started…

But the purpose for email marketing is to build relationship, to nurture your clients or prospects, to provide value and hopefully turn those people from skeptics to advocates.

Can you make sales using email, absolutely! but that becomes an aftermath of the kind of relationship you’ve built by earning their trust overtime.

To achieve this takes intent, strategy and passion to help your email subscribers even when they’re not paying you a kobo.

So your answer to these questions should guide you towards making that decision to buy or not to buy an email list.

If you choose to say yes, and buy an email list… Or already bought, sign up to my exclusive video training on ”

“Selling using Cold Email – How to Turn Skeptical cold contacts to Hot leads for your business”

Selling using Cold Email - Video training on how to turn cold prospects to leads and customers

[Video Course] – Selling using Cold Email – Discover how to turn cold prospects to leads and customers

(Note: Clicking the image will take you to the page to purchase the course FOR $50)

This is so important so that you don’t end up spending money that doesn’t add up to your bottom line and wasting your time in the process.
The video training reveals Key things you must do first with an email list you bought, so you’re able to build trust with the people on the list, move them from cold prospects to hot and happy customers who are excited to get your message and buy from you.

I will also show you how to step by step engage with the contacts in the email list so that you can draw the right targeting insights that can help you segment the list better, and send the right content to the right person per time. This allows you to give the most value to your prospects and further cement that relationship.

Also in the training, you’ll discover three different ways to use the email list to drive attention to your business without sending one single email. Especially since the open rates for this kind of emails is really poor.

Most importantly, I’ll show you how to really negotiate and verify the contacts on that list so that you can get most from the email list before you buy. That way you’re not paying for trash emails but real and valid addresses.

The video training share the best practices you should be implementing when doing email marketing
It also sheds light on the mistakes you MUST avoid with email marketing, SO YOU DON’T LOOK LIKE A CROOK OR A SPAMMER.

You can get all of these and more from the exclusive video training.
To get access to this video training… click Here.

If you got value from this post and would love access to my Gigantic library of Marketing and Business Strategies, access to ask me questions one on one or have me look at some of what you’re doing to get more customers and nurture your existing customer.. then I invite you to join my friends circle.
Register below to join.



  • 0

How to ensure your website security

Category : Marketing tips

This is my answer to the question: Should I worry about my website security?

1- The security of your website is important

2- Use security plugins to keep security threats and hackers away

3- Some of them include IThemes, WordFence and Securi.

  • 0

How to drive Facebook ads beyond Facebook Likes

Category : Marketing tips

This is my answer to the question Should you be paying ads for likes on Facebook?

1- The value on likes must be beyond just likes

2- Social is about relationship and engagement

3- Use social to build the know, like and trust factor

4- Get more value from Facebook beyond likes
E.g Send people to your offer, content etc.

  • 0

How to win as an entrepreneur

Category : Marketing tips

This is my answer to the question: what are those things that has worked for you so far as an entrepreneur?

1- Being true to the Business Vision and myself

2- Constantly improving and getting ahead of the Market place

3- Don’t compete but contrast.

  • 0

How to implement Facebook ads

Category : Marketing tips

Watch this video tutorial to see how I Walk you through the steps.

Steps to make a Facebook Ad

1- Click on Facebook Ads manager

2- Streamline your reach to reach targeted audience based on custom audience, interest and behavior.

3- Choose your budget

4- Select the days you want your ad to run

5- Select one of the pages you desire your Ad to run

6- Create your Ad copy and image

7- Preview how it renders

8- Click on review order. It will give you a summary of what you have inputted

9- When you are satisfied click on place order.

10- Facebook reviews your Ad and approves it if it agrees with their advertising policies, terms and conditions

  • 0
3 ways to increase traffic to your website with SEO strategies

3 ways to increase traffic to your website with SEO strategies

In one of my posts I shared how you must have some questions answered when designing a website, whether you’re designing it yourself that is you choose to be a (DIY) do-it-yourself entrepreneur or you outsource it to a website designer the main goal is that your website is fit and functional to convey the right message to your audience. Having done that, the next thing to focus on would be how to increase traffic to your website.
In this post I will strategically look at three ways to increase traffic to your website with SEO strategies.

SEO in this case means search engine optimization. It’s the buzz word for simply saying how to improve your site so that it shows up in search results when someone types in a word or phrase called keywords into a search engine.

Why do you want the possibility of showing up in search?
The reason is this: when someone is really seeking answers to solve a need. They go to the search engines for results. They click on the websites and links that show up there and if your website happens to be one of the results you can be sure that’s free traffic for you, and a potential prospect and loyal customer.

To begin this, first we need to determine what core factors really go into determining whether your site shows up in the search engines or not.

And these are three important factors… miss them and miss the search engines altogether.

One: is your site mobile friendly?
Having a mobile responsive site is no longer an option.

In 2013, I told a number of entrepreneurs how important it is to have their business be mobile responsive that from my research both online and offline, more and more people are browsing the Internet with their mobile phone. But you know in Nigeria, things don’t catch up until it has become very popular.

Now though, Google the owner of the biggest search engine has released a report that say by April 21, 2015 websites that are not mobile optimized will not show up in search. They are making it a big deal, a major factor to determine who ranks on the search engines and who don’t.

Now what does that say to you?

That in order to make sure you get some Google love, your website must be mobile optimized.
Please note that when I say mobile friendly, mobile responsive and mobile optimized they all mean the same thing. Which is your site can be viewed by anyone with any devices, shape and size without having to zoom, pinch and have a terrible experience on your site because they are accessing it with their mobile phone, tablets, etc.
That is one sure way to increase traffic to your website.

The other factor that determines your website fate on the search engines is very clear, your website speed.
How long it takes for your website to load within a browser.

For those of you who outsource to a website designer, did you even think along these lines?All you check is “is my website beautiful?”

A beautiful website take takes too long to load in a browser is a No – No.
You need to do more than just beauty. Your website must have speed.

So your website page speed is really critical.
To help you determine whether your website fits all these criteria, I created a video tutorial that show you what online tools to use to discover your website page speed and mobile responsiveness.
Click here to go to the video tutorial

Now let’s talk about the last but not the least determining factor for some search engine optimization.
Content plus content plus contentious content, plus content, plus content, if you’re still reading this hope you don’t get tongue twisted.

So many websites out there were built to be forgotten.
The owner just had it set up because it seemed to be the right thing to do. They have no idea how that website could help with their marketing.
It maybe that they don’t even login to the site to add fresh content regularly.

If that is you, that should change after reading this.
You need to constantly nourish your site with fresh, dynamic, valuable content.

That is why I always advocate using the WordPress content management system when setting up your site. Because with minimum help you can figure out how to login into the site, create fresh content that are blog posts and articles, videos, podcasts etc.
With a WordPress site you can have both a website and a blog.

You may ask, what exactly do I mean by content.
Content that helps your potential customer.
Content that helps them make a decision while contemplating what service or product to use.
Content so helpful and valuable.

If you’re reading this, you have before you a perfect example of that.
You may be interested in growing your business online and I’ve delivered content that can show you how to achieve that. For one way to grow your business online is to show up in search engine result which is called search engine optimization.
I have gone ahead to show you three important determining factors which if not taking into use, just forget about search engine traffic.
Now, am walking the talk. Not just telling you how am an awesome website designer or online marketing strategist or digital consultant and all those bla…bla…bla…

Without collecting any money am showing you what to do.
You may say won’t my competition copy me?
If your competition copies you then we know who is the boss.

So in summary, three ways to increase traffic to your site with SEO strategies are:
One: make sure your website is mobile friendly
Two: make sure your website speed is faster than the speed of light. That means your site loads pretty fast.
Three: make sure you share tons and tons of valuable content for your audience and website visitors.

If you’re wondering how can you create content or understand what type of content you should be creating then hit me up. Schedule a one on one digital strategy session with me using this link here.

We will have a chance to talk over Skype or using my online meeting software if you don’t have Skype for 20 minutes where I will provide you with key insights and directions on what to do to set off creating content for your website.
So go right ahead, click on this link, to schedule a day and time with me.

If all of these sounds good to you yet you know you need more help to really understand how to use the Internet to really grow your business.
Then you need hands on training with me.
I ask that you sign up for BUZZ HQ, it’s my online training membership site where I’ve created videos, audio, PDF guides and worksheets, coaching via seminars and bootcamps that will dive deeper into what you can do to grow your business online.

This is beyond just having a website, having a blog, SEO and social media. This is real stuff.
Deeper stuff that no other person in this digital space in Nigeria would tell you.
I am not bloating or being proud when I say that. I know this categorically.

So sign up for BUZZ HQ, which is wait listed.
When we open up doors to new members you will be notified.

Enter Your Name and Email to Sign Up.

Get an Invite to BUZZ HQ

Buzz HQ is a Monthly membership site where you have access to training videos, tutorials and one on one coaching that would help grow your business

privacy We value your privacy and would never spam you

  • 0
5 questions you must ask before you hire a website designer

5 questions you must ask before you hire a website designer

Are you a business owner and you realize the importance of having an online presence?
Do you desire to have a website that can represent your business well online?
Are you wondering what exactly should your website project for your business and brand?
Are you looking out to hire a website designer to build your website?

In this post, you will discover five important questions you need to ask him or her to identify if they are the right fit.
Because your business website is not just an isolated part of your business, in many case, it is your business forerunner, the canvasser of your brand.
It’s what most people will see first before they meet you or pick up a phone to call you.

Therefore it’s important that your website delivers the right business goals and objectives you’re aiming for and your ability to understand what these things are would help you when you need to hire a website designer.
Your goal is to make sure you communicate these needs to the website designer so you both can be on the same plate before the contract even begins.

What I’ve found business owners ask is “send me portfolios or examples of your past work?
Wow… just that?
A portfolio of past websites don’t represent much. It only says enough of what that site and that client wants.
And besides you will only be looking at it based on outer design. The physical look so to speak, which would not in any way prepare you in the building of your own business website based on your own unique need, business goals and marketing objectives, more so, the very core things a website should have.

So bust the portfolio thing! Why?
That a website designer builds beautiful websites that look good on the outer part doesn’t mean they’re taking due diligence on other key parts of a website that’s even far more important as you would soon find out.

So what are the five questions you must ask before you hire a website designer?

First, what content management system are you going to build my website on?
Your goal here should be to identify what platform the website designer will implement to design your website.

Why do you want to know this?
For two reasons, will you love to be able to manage this site by yourself or someone on your team aside the designer?
Is the contract with the website designer on a retainer basis?

If the answer to the first question is a yes, and the second a no, then you don’t want to have the designer build your website using platforms that can only be understood by programming and coding gurus.

Because it’s likely you know nothing about online languages, coding, HTML, CSS, and other programming jargon and you don’t want to mess with that, rather you want to focus on your business, you want to be able to manage the minimum parts of it to reduce the cost of keeping a designer on retainer.

So, the answer you should be looking out for is this: a content management system like WordPress.
Why because it grants you access to login in to the back end and manage your site yourself or by someone on your team.

A website is not a build and forget property, there would be need to constantly update and put out fresh content especially since a blog can live on the website built with WordPress, you want to make sure there is constant fresh content on your site. This not only helps your brand, it also helps your website appear on the first page on search engines like Google. The jargon word for that is search engine optimization, or SEO for short.

Number two, “how can we measure website performance like site traffic and visitors’ behavior?”
The answer you should get should sound in some way like this:
“I’m going to implement or install an analytics tool within your site to help you measure and analyze your website performance”
A free tool that can be used to achieve that is Google Analytics, it’s free but it’s worth it’s weight in gold and of course it measures beyond site traffic and visitors behavior. It can measure conversions based on how you set them up.

Third question is “How will you make my website mobile responsive?”
Don’t get put off by that word responsive, what it only means is how will someone on a mobile phone access your website and have same clean experience like someone on a laptop or desktop?

If you didn’t know this, it’s important your website is accessible to mobile phone users and the experience they have counts.
I said this over two years ago that mobile is taking center stage.
Not much business owners cared. Now the almighty Google has made it a critical factor in ranking websites.

With the report released recently, Google says that if your website is not great on mobile devices, it won’t be featured on the search engine. So if you want your website to be among the top results on Google first page in the search engine, you must take mobile responsiveness “mega” seriously.

So what response should you get to that question? Don’t try to get a response.
He or she may tell you a bunch of stuff, but don’t take their word for it.
Remember the portfolio and example of websites you’ve done question that business owners are fond of asking which I mentioned earlier, now is the time to put that to valuable use.

With your mobile device, iPad, iPhone, Android, whatever… check out one of those sites with your mobile browser. If the person has no previous work, go ahead and check their sites.

What experience do you have?
Do you have to zoom and pinch with your fingers to get the information you would need if you were a customer checking out that site?
Would you like visitors on your site to have such experience?
That is your answer right there.

Share a tool, that can be used to test mobile responsiveness of a website for YouTube video.

Fourth question, ” how do you make sure my website is in the least bit secured and prevented from malicious hacks or loss?”

Now, please note that you may not be able to 100% prevent a site from terrible hacking technologies and hackers out there, but you can do the very best based on your resources to ensure preventable occurrences are stopped or nipped in the bud.
You see, in the question I said “in the least bit secured”

You need to take the your website security very seriously, this is your data, your business, your world and if you run an eCommerce business anything that could go wrong with your could hamper your business.
Even for your host server to go down, that affects too.

So be mindful of your website security, don’t say, you’re not a big brand like Sony and Target that we hear most of the time being hacked.

When you see such malicious attack on a huge brand, that should spark up your concern for small businesses without so much resources compared to what those big brands can pull, and if they can hit them, how much more you.

So in the least bit you need to make sure when you hire a website designer, he or she can clearly tell you the various website security measures put in place.

If your website is built on the WordPress CMS, there are pretty good plugins that you can install to help secure your site at least from suspected logins and attacks.
Ithemes WordPress plugin is a popular one I use.

Finally, the fifth question. “What is the monetization funnel like?” Simple English: ” how do you monetize your site?
How do you move visitors to becoming paying customers?
How do you set up engagement touch points and channels within your site to make sure that making money from your site happens?”
Am not just talking about accepting money via your site through a merchant account.

Now, I don’t expect a web designer to give you this, if he talks off with all kinds of blah, blah blah, watch out. A lot of web designers out there are now parading themselves as glorified online marketing companies, or digital marketing companies.

Creating a monetization funnel is not a one off approach, and a web designer can’t figure that out for you.
You need a qualified digital marketing strategist.
Because it entails strategic marketing communication propelled via different online channels like email marketing, social media, Public Relations, customer relationship management and driven by the principles of lifecycle marketing and automation.

Now don’t get too confused, it starts step by step.
If you want to put together the right strategy that fires your monetization funnel, let’s talk. CLICK HERE to schedule a 20 minutes call with me where I can better understand your business and provide you with a clear road map on implementation of your marketing strategy. On the page you will see the times am available for a one on one strategy call, choose one and I will be notified. We will talk via Skype or my other online meeting app. You don’t need to worry about having Skype.


I also invite you to join BUZZ HQ: Buzz Headquarters is the online learning community for modern entrepreneurs who want to know what works to grow their business using online strategies, tools and platforms.

As a BUZZ HQ member, you will have access to video tutorials, PDF materials, workbooks, guides and plans to help you understand how to identify your niche, your audience, your message and how to turn all these communication to engage your potential customers with automation marketing tools and platforms.

You will also be part of a vibrant community of fellow entrepreneurs who are learning and implementing in their business too.
These are people who support one another as they build their business together.

Also, I hold a weekly group coaching sessions with all new members of the community.

Programs included in the BUZZ HQ membership include:
Jump Start Your Business
Online Business 101: Getting Started
The Queen Boss Workshop

Being part of BUZZ HQ will help you build a profitable business all round.

Join now and be part of a vibrant community of business builders and you have full access to my wealth of experience, skills and expertise.

BUZZ HQ is white listed, sign up now to be notified of the next opening when we receive new members.

Enter your name and email to sign up

Get an Invite to BUZZ HQ

Buzz HQ is a Monthly membership site where you have access to training videos, tutorials and one on one coaching that would help grow your business

privacy We value your privacy and would never spam you

  • 0
how to grow your business online

How to grow your business online

I get this question a lot.
Ifeoma, how do I grow my business online?
Most of the time I do reply with, what do you currently do online,
I get responses like, I have a blog, a website, I post on Facebook,
I post on Nigeria classified sites.

That seem to be all, yet it may not be driving the kind of traction they had hoped for or need.

The fact is in an attempt to answer that question, any one who says to you in order to grow your business online you need a website, a Facebook page, and list an itinerary of things you need, such person haven’t really done justice to that question.
Because the truth of the matter is, those things don’t grow a business online.

Before you roll your eyeballs, I’ll explain.

First to answer the question, how to grow your business online.
You need a turn key life cycle marketing strategy.

Is a website important… Yes,
Is a blog important, yes,
Is a Facebook page or other type of social media important? Affirmative…yes!

Yes they may be the clear path to follow in building an online presence but not how to grow your business online.

But they all must work coherently not as a stand alone, dispersed platform.
They all must work intelligently together in tandem, supporting one another and pulling your prospects through their customer journey with you from the point of “hey, who is this?” to the point of ” oh, am a satisfied, singing your praise customer.”

All of those platforms, there are more as well, are touch points.
They are like the stall or shop you have in a local market.

Let’s say for example, you own a shop in Lagos market, or Aba market or Kano market where a large crowd throngs the market daily.

Let’s guesstimate that over 20, 000 eager to buy people walks past your shop every day but never stops to check out what you got, despite the foot traffic and your shop being in the market are you going to make any sale?
The answer is none at all.
Similarly, that you have a website, blog, social media account doesn’t make for the millions of Internet users to leave whatever they are doing in a whim, check you out and bring out their wallets.
With the level of competition having those platforms is no longer novel. You don’t do anything special to have those things. Those things have become the basic for every business.

Now the differentiation is how you separate yourself from the crowd. And there comes in the turn key life cycle marketing strategy I talked about.

It’s turn key because it can be easily repeatable,
It’s life cycle because it’s automated to carry your prospects through a properly defined biz objectives and outcome in their purchasing journey with you. From attraction, to engagement, to conversion to nurturing…

It’s a strategy because you must start with the end goal in mind and work your way back to the beginning

You must develop a cohesive strategy that takes every visitor who comes on your site through engagement and nurturing which will help boost your long term profits.

If what you currently do is post whatever wherever, hardly update your website or blog, then you’re not working the turn key life cycle marketing strategy.

That is merely the touch and go method which doesn’t provide ultimate benefits at the end of the day.

Now this is where the challenge lies for business owners, the ability to fully grasp what it will take and to commit to it enough to see results.
Whatever business outcome you want to generate online, don’t happen overnight as some may make you believe in their hype messages.

It takes extreme level of commitment of time, resources and the know how to deliver business growth online.

If you need to learn more about the turn key life cycle marketing strategy and how to implement it in your business, sign up for the forth coming webinar.

Building your business online – the turnkey marketing system..

In this webinar, I will show you what to put in place even before designing your website,
How to leverage online platforms and channels for sustained growth.

How to keep website visitors interested in your products and services.

If building a sustainable online growth is what you really desire, then this training is for you.

Sign up now, it’s free
Go here now to sign up.
See you on the webinar.

  • 0
How to drive engagement on Facebook

How to drive engagement on Facebook – Lessons from Jumia, Konga and other Nigerian Brands

How do you drive engagement on Facebook? With Facebook organic reach dwindling every day, it means if you must use the platform, you got to get serious! the days of setup, post sporadically and forget is over.
To achieve this, you need to understand the different strategies that work.

For this reason, I went on a mouse search to find top businesses that use Facebook pages to connect with their audience at the same time does some advertising spend.

As Valentine’s day was just few days away, it is in order to see what Nigerian brands… the likes of
Konga, Jumia, Daviva Fabric, Paporte, Wedding Digest Nigeria and more.

As we look at the various posts they made on Valentine’s day. We will reveal some key tips that you will learn
from these pages.

Catch the tips in this video or scroll down the page to read a text summary of the tips I shared.


Tip 1: Make posts that stir the emotions.
Emotions is a powerful thing. It causes us a to feel and think. It influences us.

When you make your posts, ensure that it touches the emotions. Payporte Facebook page was a perfect example.

Tip 2: Can you imagine how Wedding Digest Nigeria, flowed on Valentine’s day? They flipped the coin.
They thought outside the box. Showed off two beautiful twin babies…. This was the post with the most engagement.
Many times you don’t have to follow what the crowd does. Stir your own course.
Tip 3: Konga Nigeria knows what branding looks like and feels like. In terms of understanding their brand identity they got that to the bank.

They made a custom graphic, you can’t beat having a fun valentine day without a date with your loved one.

Anyone can relate with that, and with the visual power of the graphic, I say this was a good engaging post.

Tip 4: Don’t make it about Sales! Sales! Sales!
If you must connect with your audience you must provide value beyond just asking for a sale. Pages who makes it
all about a sale in this new dispensation of Facebook organic reach, it would be difficult to manage an active page without some value.
Tip 5: Don’t stop enagaging…
A lack of engagement with your fans may prove two things which is either the company no longer exists or there is
no strategy backing the social media presence.

Remember this: Facebook and social media, isn’t just about the sales. The ROI of social media extends to activating
your brand reach, your brand awareness… making sure you are top of mind always.

When this is the case overtime it helps the user in their journey as they make buying decision.
Keep at it. Don’t stop!

That’s How to drive engagement on Facebook – Lessons from Jumia, Konga and other Nigerian Brands.

You want more ways to drive engagement on Facebook? Then get the e-course on Five types of post to share on social media to keep fans coming back. Sign Up with the form below for instant access.

[wysija_form id=”3″]

  • 0
email marketing mistakes Nigerian businesses make -

Six bad email marketing examples Nigerian businesses make

It’s would become part of my blogging schedule [Watch out for it every Wednesday] to spotlight local businesses either rocking it or doing it wrong with new media channels, platforms and strategies. Please note that this isn’t to spite anyone but to embrace the culture of best practices when it comes to online sales strategy and digital marketing.

Apologies first because am going to name call in these series of blog posts any company that’s given me a first-hand experience when it comes to utilizing online channels and platforms for business.

Quite a number of businesses are waking up to the possibilities of promoting their brand using online marketing. Part of doing that successfully is to understand the best practices so you don’t rub elbows against anyone or go against the set practices of global Internet safety.

This ideal of running your online marketing backed with best practices stands you out from the spammer, scammers, and fraudsters out there who don’t give a hoot.
You are building a business, a brand and for longevity sake you got to do what’s right. I hope with this post I guide local businesses and of course you my readers further on that path.

In the case of email marketing I keep seeing these mistakes hit my inbox and it gets them nothing but a quick unsubscribe and if that were possible with an email or phone call from me, pointing it out.

My goal with this is not to vent but to provide insight to email marketing best practices as earlier said.

So what is the six bad email marketing examples Nigerian businesses make.

1. Don’t get permission

Example one and two ties into one… Where companies don’t get permissions from their subscribers, these are emails of people they amassed over time or bought, or harvested with scraping software.

Nigeria is still in the very beginnings of understanding how Internet marketing really works and what best practices they should adopt.
Having said that though, you shouldn’t email people who have not expressly given you permission to.

How do you get permission?
Simple: through an optin page. Here is a screenshot of how that works on my blog and website.

Visitors are given a chance to  Optin with this Form at the Footer section of my Website

Visitors are given a chance to Optin with this Form at the Footer section of my Website

I provide value t to visitors who optin freely with the Optin  form at the sidebar of my blog.

I provide value t to visitors who opt-in freely with the opt-in form at the sidebar of my blog.




Whoever is subscribing to your email list should have an understanding of how they will receive emails from you and what you do with their email.
Majority of companies fall into this category but I hope that with this info you would change how you pull people into your email list.

“Sobolation”; a gossip blog  did this as well.

Please desist from using email harvesting tools or whatever form of email list that someone may have sold to you.

2. Unresponsive to their contact message, but then forces the subscriber into their mailing list

Although, this ties into not getting permission, it’s worse.
Can you imagine emailing a company with some inquiries I had.

After a lot of time had passed, and I mean days leading to weeks they provided no response to that inquiry but then included my email address began to send email updates, newsletter about their company. That’s so gross.
Computer Warehouse did that and here is a screen shot of my response email to them.

My mail to Computer Warehouse Group Pointing out the email marketing blunder!

Don't do this, your goal with email marketing is to communicate with those who want to learn more about you.
Yes email is a powerful tool but you can just become a nuisance in peoples’ inbox if not properly done.

3. Use a service like Gmail and bcc others.

When running email marketing as a marketing tool. The golden rule is to have a third party site manage the process for you.
If you're sending bulk emails to supposed customers via your Gmail or Yahoo mail address and bcc everyone else, then you're doing this wrong.

Companies that I've found doing this include Hexavia...

Bcc'ing your subscribers is not professional and doesn't include a one click unsubscribe button

I've had a phone conversation with their the Lead strategist hopefully they understand the need to change this.
So, why is using Gmail or yahoo mail to send bulk email massages not a good idea?
For one it’s just unprofessional more so, next point shows why.

4. Difficult to unsubscribe.

Being on your email list is not a life sentence. A healthy email marketing campaign is not to force people against their will to be pulled into it as earlier pointed out and also is not to have them bound to you against their will to remain part of it.

Make it easy to have whoever doesn't want to receive emails from you anymore unsubscribe. Within every email you send you should point this out.
The unsubscribe link should be visible and lead to a page they can easily sign out of receiving further correspondence with you.

This is not really a bad thing. Rather it ensures that those who choose to get your mails do so by choice. It makes your email list filled with enthusiastic, willing people who care enough to listen to what you have to say. No doubt you get better result this way.

Long lengthy epistles with too many pictures that infringe on copyright.

The email you send to customers is not a sermon paper, not an epistle and not also a lecture. Most responsive emails are short, straight to the point and gets the individual to the next step.
So do away with those lengthy lecture notes....

At first sight seeing a lengthy email just puts people off, they go "ah! This is going to take time" so they click away but a rather short, straight to the point mail can be easily read, skimmed and your audience knows exactly what you want them to do next.

Ensure also that you use pictures you got the rights to.
No Internet downloading please... There are free software’s that can help you create your own stunning photos. Or sites that also offer license photos for free or on a dime.

Hexavia does this a lot as seen in the picture above. But I don't want to rub it in. 🙂

5. Attempt to share news going around in local media.

Please, again I say please.... You're not a local news station. So don't try to be one.
What the heck! If you think to remain top of mind to your subscribers is to give them a rundown of local news; the happenings in politics as already covered by the local newspaper and media houses you're wasting your time. You've missed the true meaning of email marketing powered by valuable content marketing.

Boss offices did this and my God, did I let them know.

Don't Share Local News especially if it's not related to your business content.

Don't Share Local News especially if it's not related to your business content.

You shouldn't do this except you're a media house sending email updates to your subscribers but if your business isn't related to news information please kindly steer clear.

The reason is, you can never be the prime source of news.
People know where they get their news first hand. Television, radio Stations, print Newspapers, Facebook or Twitter... Are channels people get their news from, they would never expect to wait till your newsletter hit their inbox to get relevant info about what's happening around them. The negative impact of this is that you will drastically reduce your open rates. (More and more people won't open your emails) because they don't want to read a repeat of what they read in Punch days ago.

6. Not mobile optimized

I can't say enough of this. Every platform you host online should be mobile optimized. Why is this so?
Do you have a smart phone? Or at least do you have a phone that browses the web. Do you go check your mail, Facebook, twitter, LinkedIn on your mobile device?

That's your answer.

People are on different screens these days. Am writing this post with my iPad, checking my mails on my Android phone and monitoring my website on my laptop. This is not exclusive to me, a lot of people do it.

Different devices, different screens, that's the world we live in today.
So the idea is to make sure your email is readable no matter what device the person is on.
Using a third party email service and one column template helps you achieve this.

I hope with this post on the six bad email marketing examples Nigerian businesses make, I have been able to move the needle for someone to do it right, in a more excellent way.

Do you feel overwhelmed with all of these? You wonder how you can implement it all for your business? No need for worries.
Have a 20 minutes chat with me to understand how you can utilize this and other online platforms the right way and get results.
Go here to schedule the consultation call with me now.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

Amplify your online marketing efforts?

Let's run a test to see how you can get better results on your website

Register for the online workshop on How to Land Your Dream Job in a digital world