Category Archives: Marketing tips

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LinkedIn, the untapped marketing Goldmine

LinkedIn An Untapped Marketing Goldmine

Is LinkedIn the untapped marketing goldmine?

In the history of social media, Nigerians don’t lag behind in owning a profile for themselves.

Brings me to recall a conference I attended one time, and the speaker from India said, “Of all places he’s been to speak, Nigerians are the most social savvy.

Although, I do not know the places he’s been to, am sure he wasn’t just saying it to make those in attendance feel good. He meant every word.


Has that social savviness translated to business intelligence and advantage especially using the LinkedIn platform; a social media channel directly targeted for professionals.


Clearly, you may answer that based on your own usage and experience. But, I want to open up your mind to the untapped potential to make limitless business connections that can translate to meaningful business transactions.


Before you start blasting away an ad  for your product or service at the sound of that to all your LinkedIn connections, you need to know that like every meaningful human connections there is a how to and also a how not to.


I may choose to spew out the reasons LinkedIn is the social media of choice if you’re an entrepreneur.

I could tell you how LinkedIn is home to over 330 million professionals, how it is the number one trusted platform for business connections.

Think about networking on steroids!

But all that will be pointless if you’ve got no strategy and don’t align those strategy with your business goals or marketing goals.

Without such insight you will never be able to tap into the LinkedIn untapped goldmine?

How do you tap the LinkedIn goldmine?

A business goal can transcend just making sales. It includes reaching out to partners, distributors, influencers, sales agents, partners, investors, the media and of course prospects.


In other words, a business owner could have a goal that states gain 10 new clients in six months. Beyond that it could also include reach three new potential partners or investors and cultivate a meaningful business relationship.

You clearly need to flesh out your goals. This means write them down in black and white.

Have a timeline, action steps and appraisal moments…

For example to gain new clients to a specific product/service will take a different strategy from if your goal is to create a relationship with partners, distributors etc…

Next is to determine who is the right target for that goal, how would they describe their work, position, title on LinkedIn.

You see LinkedIn is a search engine and you would need to know the right keywords to use in searching for your potential prospects.

For example I could say my target audience are business owners but not all business owners use those terms to describe themselves.

In my research I’ve discovered some use managing director, CEO, entrepreneur, Founder, and the list goes on.

Someone targeting teachers could search for the terms “teachers,” “educational provider”, “educationist”, “Principal educator”, hope you get the point.


The idea is to understand the key terms also known as keywords that your target audience plays with in their LinkedIn profile.


Next, you need to their pain/need.

If you can provide value for their pain then you would gain their attention.

In approaching LinkedIn as a marketing platform, the mistake some people make is to pitch directly their product/service at the first instant of a connection, if you go this route, it’s going to be too bad for your overall and long term success.

This sounds too much like a cliché but it begs to be recalled “people don’t care about what you have to offer unless they know that you really care about them and theirs”


To ensure you have long term success with LinkedIn and derive value from your connections don’t be a linchpin.

Be a giver first and in most times not a take. Remember the 80 – 20 rule.

Offer value and value some more.

Stop thinking about your pocket for a moment. Get off the survival mode and start building a legacy. Build valuable seeds in the business of other people.


If you follow these key points and align your LinkedIn strategy, you’ll definitely see better results and what’s more fun about it is the new opportunities and frontiers that will reveal themselves beyond what you anticipated.

Now, here’s to your success using LinkedIn as a positive business platform!

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7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

Here we are in the seventh month of the year.

Smart Business owners are already taking stock of how they’ve fared in business so far.

Already, in the half of the year, some re-adjusting, tweaking and new introductions would be taking centre stage.

Speaking of new introductions, Step and the Bertha Foundation South Africa, introduced the Africdocs Initiative which started on July 17 with the aim to broadcast African documentaries to the African audience. This ongoing project has been showing featured documentaries on the DSTV ED Channel and GoTV ED Channel on our very own African stories to the African audience.


As an entrepreneur, what could you be doing within your business right now that could hamper your growth and keep you from getting best results?  Hence, here is the seven worse things you could do to your business in 2014.

1. The first of the seven worse things you could do is not measuring your marketing efforts against your performance. This happens ever so often with small businesses. Even with your online marketing efforts , ensure you make use of analytics to understand how people find you online and their behavior on your and use the data you get from those to make informed decisions.

2. To believe your customers can’t be reach online. In today’s world, it’s still a little bizarre to hear small business owners say, “their customers are not online and therefore that justifies not having an online presence.”
My response to that is “big mistake”. If you still need to be convinced as to whether its important you have an online presence ready for 2014 and beyond, then I guess you may not have a relevant business in years to come.

3. A lack of integration of all your marketing efforts both offline and online. When. Business owners run diverse marketing campaigns, it imperative to integrate all your efforts and the different channels you use to see how they can amplify one another.

4. A believe that social is free and easy.
Having a social media presence may be free but the cost of time, and to get best results you would need to put your money where your mouth is. An investment of time, money and human resources is certainly required to get better results with your social media efforts.

5. Have you heard the term A.B.C; Always Be Closing. Surveys and reports suggests that a terrible thing to do in your business. I had a recent conversation with a web designer branching into digital marketing and he described how he prefers to use email marketing to get straight to the point and sell, sell, sell. My response to him was that, when you do that long enough, you get ignored or become annoying. Business is about building relationships and not selling all the time. Which brings me to the sixth mistake you could be making in your business.

6. Lack of the right knowledge of what works now. The online would is an ever changing landscape. You need to always be in the know. For example, Facebook keeps changing their news feed and such. Understanding how that impacts your posts visibility and your reach.

7. Lastly but not the least, a lack of patience.
An entrepreneur is a visionary but most times that puts us in this crazy wild to see results and see results faster than the speed of light. But that doesn’t work all the time,
Your ability to persevere while you implement ideas, strategies and tactics, goes a very long way. See every opportunity, success or failure as a learning experience. That way you stop blaming yourself for things gone wrong and have the peace to give time to whatever you’re working on.

And with that I hope you would take a 360 degrees look at what you’re currently doing and make changes where necessary. Leave in the comments what you think you’ve missed and which of these seven mistakes you desire to make right.

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Three Ways to Profit Making Documentaries

Three Ways To Profit Making Documentaries

Three ways to profit from making documentaries

Three ways to profit from making documentaries



Three Ways to  Profit Making Documentaries

The full two weeks between July 17 and 27 heralds the spotlight of African documentaries to a global audience especially the African audience as its planned that during these eleven days tons of documentaries will be made broadcast on the DStv ED channel 190 and GOtv ED channel 65 under the initiative called Afridocs.


The production of documentaries over the last decade as slowly dimmed, you would agree with me.

Although, NollyWood (the industry of Home grown home movies) has experienced a widespread growth and a gradual increase in local soap opera’s but has that growth rubbed off on the documentary industry favourably?

I think not!

Now, is there a business case with producing documentaries?

Is producing documentaries a viable business opportunity?

Is there an entrepreneurial value that can be created and profited from?

Let’s start by looking into the business case of producing documentaries and highlight three ways to profit making documentaries.

  1. Is there an opportunity?
  2.  And is it profitable?

The answer to the first question is evident. Documentary film makers can capitalize on the growth rate of Nollywood, the second largest film industry in the world to launch a viable sub sector.

Of course before you venture into a business opportunity you definitely would measure other critical factors that could help you along that entrepreneurial path.

Having established the opportunity within producing documentaries as a business venture let’s dive into identifying the profit touch points of making documentaries

How can you profit from making documentaries?


Here are three important ways you can profit.

  1. Through sponsorship – you can have your documentaries solely or jointly sponsored by brands. Before  launching your full documentary, you can shoot trailers and get investors or sponsors as well as NGOs who may have a good cause to promote and therefore use the documentary medium to convey their message to gain a movement and get people to support their cause.


  1. Through selling the license to Television networks and cable – In this arrangement, you’re not going to be selling out your intellectual property. The license allows the cable network or TV station to broadcast your documentary at anytime during the period of the license.


  1. Online subscriptions – you can definitely offer your documentary as an exclusive online educational material offered via subscriptions online. This on demand access may not offer you the voluminous broadcast advantage but you sure can measure who is and how they gain access to your content.


Whatever profit making option you choose, its critical to work with a plan and business model that works for you.


A great place to watch an array of highly produced documentaries to gain a clear picture of what I’ve been saying would be to stay glued to DStv ED channel 190 and GOtv ED channel 65 through July 17 to 27.


As we support the various African entrepreneurs who have put in their resources to get African stories etched in a good documentaries.

Am particularly interested to watch the documentary on Femi Kuti life and music titled Day by Day.

As stated in their recent press release, the film follows the development of a track from Femi Kuti’s latest album, it sets out to explain the artistic decisions. These choices are inseparable from Femi’s involvement in the political situation in his home country, Nigeria.

The documentary will be Screened on Wednesday July 23rd at 21:00 (GMT + 2)


Other documentary titles that would be featured is For the Best & the Onion

The Galmi purple, the onion from Niger, pervades West African markets with 400,000 tons a year. In Galmi, Salamatou’s been waiting for her wedding for 2 years. Her father Yaro, urged both by her future in-laws and the village gossip makes a decision : The wedding will take place at the harvest ! Yaro is aware that to be ready for this commitment, he has to produce more and sell at a higher price.

Screening on Wednesday July 23rd at 17:00 (GMT + 2)

Magic Radio

In Niger, where more than 80% of the population is illiterate, radio is the main means of mass communication. Simple yet reliable, the radio is everywhere, in the streets, homes and the bush.  It entertains, educates, informs and helps provide

a check on power. Today, through the radio waves, the citizens of Niger seize the microphone and taste democracy. It’s an FM revolution.

Screening on Friday July 25th at 21:00 (GMT + 2) to mention a few.

To get full TV schedule on the airing documentaries visit and check out their facebook page on

With all said, you definitely can profit making documentaries and here is a call to Nigeria short film makers. This is an industry you have overlooked for too long. Let’s get it started. and by the way, have you launch a documentary producing venture? Was it profitable? Let me know in the comments below.

Get better results growing your business online; Learn what works now with my special one on one free consultation.

Drop your question as a voicemail here on this page.



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PayPal in Nigeria – 3 Things You Must Know

PayPal in Nigeria

WOW! you may say… Paypal In Nigeria!

Paypal recently announced their inclusion of 10 other countries into their service.

Nigeria, as well as some other sub Saharan countries and countries in Latin America.

Social media went agog with the News, Nigerians screaming for joy.
But most failed to read the blue print.

As an online marketing coach/consultant having worked in the
tranches of online payment…I had to whip up this article
to educate you on the implications of this, and cause you to see more perspectives to this.

With this development, Is this such a good News or what?

For me I choose to say, this is not
such a good news… am not Dancing for Joy and am not sad as a mourner either.

What should you know before you go jumping for Joy.
As a business owner, prepare yourself and as a user be harmed!

Here are my Seven reasons OR MAYBE THREE because I intend to make this short:

Number one and the biggest reason: Paypal only allows you to pay for services with PayPal and not open a merchant account. Again, I stress
You can only pay for services with those using Paypal as a merchant solution.

This means that Paypal still limits merchant account ownership to the same folks and countries and what they’ve only opened up for us is to have a Paypal account where we can spend more money with those folks. In other words Paypal is interested in boosting the marketplace opportunities for their vendors which we know isn’t in Nigeria.

Now we know that the greatest need for Nigerians is to have a unified,
globally recognized mode of accepting payment on their site. That’s the
real deal. Where you can install a simple payment page on your site and
receive payments from anyone, anywhere in a safe and trusted platform.
That’s what we has online marketers have been looking forward to.

Paypal didn’t hear your cry, Paypal heard the cries of their already existing merchants who lose sales opportunities and experience shopping cart dump because a growing percentage of their customers couldn’t pay with PayPal.

What’s the flip side of that. Nigerian merchants who have earned a business taking the opportunity of Paypal not accepting Nigerians legally are in for a stiff competition.
eCommerce within Nigeria global competitions have dramatically increased.

People are already eager to register so they can buy stuff from ebay, etc…. tell me where do you put the Konga’s and Jumia’s and the Taafoo’s not to mention the small eCommerce sites springing up in Naija!
We know online eCommerce… can be a wild jungle…

I can choose to buy from any merchant whether home or abroad… but buying abroad seems to appeal more… don’t you think.

So in simple sentence… More money/profit and market place opportunities for Americans, Europeans and more competition for LOCAL MERCHANTS…. (BLAH!)

Number 2: Paypal gives their subscribers a comparatively hard time.
They close accounts at will. Block payouts whenever they feel like. Change their
policies at the whim. check out this post from Forbes that sheds more light on that.

{to read the post on Forbes click on this link

Number 3: Paypal is facing crisis… You may not know that because our interest wasn’t in that angle. Afterall what do we care about a company we are not involved with. But lately, Paypal has been facing both internal crisis and external competitive fierceness.

Competition is already swallowing up their pie in the markets they already serve.

Google wallet, Dwolla, Mastercard and VisaCard, springing up their payments, Sellz, Stripe, Gumroad, Big Names… Not so Big names are cashing out on Paypal weaknesses and providing users with
better services and their only way out of that mess is to launch in markets they’ve deliberately ignored for over 19 years…

So if this is the best idea PayPal could cook up after 19 years which is to
to extend their offerings to unserved markets not for the economic growth of business owners in dire need of a reliable global service but rather to
milk the over $100 billion markets of Africa and Latin America put together.

For crying out loud If it took PayPal this long  just to give us a send money feature, then the time it will take them to roll out the Merchant feature, my unborn little baby would have graduated from college.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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