You may ask? Is social media important for my business?
My answer is YES! In capital letters.
The mistake a lot of people make is to always think in terms of the money first when using social media or any other online platform to promote business objectives.
You would be quickly disappointed if that’s your only goal for using social media.
The benefits of having a social media presence to your business can’t be quantified.
This is why I’ve written this post. So without further Ado, let’s dig deeper.
- Having an active social media presence creates an air of credibility…
Do you know that your social media presence if powered by relevant and vital content within your industry sets you apart the many making a ton of noise out there. Because you wouldn’t know when someone decides to search for solutions/products/services around what you offer.
A Facebook, Google Plus page or twitter account that shows up when they need more information enforces that you are in business for real and maybe smarter or better than the competition.
The opposite is also true.
When you create accounts on those social media sites and don’t maintain an active presence, it can hurt your business.
There are so many abandoned Facebook pages and Twitter accounts.
This sends the wrong message. It could mean that you are no longer in business. As was the case when I tried reaching a business that provided some service for my company.
Don’t ever forget that if people can view your business online as credible, that’s a powerful positive reputation.
In business reputation makes all the difference to build it takes a lifetime, to destroy it takes a moment.
So you got to be mindful, yes you should have a social media presence, but make sure it’s actively managed and maintained.
- An active social media presence helps you establish thought leadership.
In this world of stiff competition, your only differentiation is your thought leadership.
You have seen this play out on Television talk shows. When they need to discuss a subject matter, they literally go in search of someone who is an expert in that field and everyone accepts whatever the fellow says as “truth” regarding that field because he/she is considered to be the authority in that field.
Likewise, you need to stand out in whatever field you operate in and position yourself as an authority.
This doesn’t happen overnight, so the earlier you start, the better.
Share your expertise and knowledge via various resources and materials like audio training, or podcast, video, blogs, e-book etc. that enlightens your customer base.
When you empower others with information they may not find elsewhere, it sets you apart. Before long you’ll start gaining referrals from people you having met but have read, watched or listen to your content.
- Number three benefit of having a social media presence are the low cost of advertising relative to other media, the growing potential fan base, and the ability to engage fans more thoroughly than with non-interactive ‘old media.
Imagine you can relate directly with your customers when you’re launching a new product or service, hired new key employers without the hassle of organizing a press conference or sending out a press release in the traditional way just by a tweet or a status update. Although, large companies may not be able to totally rule out those traditional options but as a micro business, with a limited marketing budget how crucial is it then to manage a vibrant social media presence.
- Number four: Research! Research! Research!
You may wonder why it sounds like am emphasizing that point… Yes I am.
How time wasting and frustrating when you come up with a solution, product and /or service your market shuns.
You shouldn’t go through all that as social media is right there for you to ask anything!
You may ask, what if I don’t have a large following. Well for those who don’t have a considerable amount of followers yet, social media can also be useful. Your kind of research will then be the one I’ve called the O.P.A Principle.
It just means that you use other people’s audience. There a=is a strategy around this though.
I coined this word because I’ve observed that if micro business owners are engaging enough in the right places, there is just enough information already put out that you do not need to reinvent the wheel.
Does any of these benefits interest you? Would you like to build authority and gain influence over the competition in your business? Register to receive my latest course on the "Five Social Media Posts that Attracts, Engage and Keep your Fans Coming for More!"
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