Category Archives: Social Media

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How to drive engagement on Facebook

How to drive engagement on Facebook – Lessons from Jumia, Konga and other Nigerian Brands

How do you drive engagement on Facebook? With Facebook organic reach dwindling every day, it means if you must use the platform, you got to get serious! the days of setup, post sporadically and forget is over.
To achieve this, you need to understand the different strategies that work.

For this reason, I went on a mouse search to find top businesses that use Facebook pages to connect with their audience at the same time does some advertising spend.

As Valentine’s day was just few days away, it is in order to see what Nigerian brands… the likes of
Konga, Jumia, Daviva Fabric, Paporte, Wedding Digest Nigeria and more.

As we look at the various posts they made on Valentine’s day. We will reveal some key tips that you will learn
from these pages.

Catch the tips in this video or scroll down the page to read a text summary of the tips I shared.


Tip 1: Make posts that stir the emotions.
Emotions is a powerful thing. It causes us a to feel and think. It influences us.

When you make your posts, ensure that it touches the emotions. Payporte Facebook page was a perfect example.

Tip 2: Can you imagine how Wedding Digest Nigeria, flowed on Valentine’s day? They flipped the coin.
They thought outside the box. Showed off two beautiful twin babies…. This was the post with the most engagement.
Many times you don’t have to follow what the crowd does. Stir your own course.
Tip 3: Konga Nigeria knows what branding looks like and feels like. In terms of understanding their brand identity they got that to the bank.

They made a custom graphic, you can’t beat having a fun valentine day without a date with your loved one.

Anyone can relate with that, and with the visual power of the graphic, I say this was a good engaging post.

Tip 4: Don’t make it about Sales! Sales! Sales!
If you must connect with your audience you must provide value beyond just asking for a sale. Pages who makes it
all about a sale in this new dispensation of Facebook organic reach, it would be difficult to manage an active page without some value.
Tip 5: Don’t stop enagaging…
A lack of engagement with your fans may prove two things which is either the company no longer exists or there is
no strategy backing the social media presence.

Remember this: Facebook and social media, isn’t just about the sales. The ROI of social media extends to activating
your brand reach, your brand awareness… making sure you are top of mind always.

When this is the case overtime it helps the user in their journey as they make buying decision.
Keep at it. Don’t stop!

That’s How to drive engagement on Facebook – Lessons from Jumia, Konga and other Nigerian Brands.

You want more ways to drive engagement on Facebook? Then get the e-course on Five types of post to share on social media to keep fans coming back. Sign Up with the form below for instant access.

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Benefits of having a social media presence

You may ask? Is social media important for my business?

My answer is YES! In capital letters.

The mistake a lot of people make is to always think in terms of the money first when using social media or any other online platform to promote business objectives.

You would be quickly disappointed if that’s your only goal for using social media.
The benefits of having a social media presence to your business can’t be quantified.

This is why I’ve written this post. So without further Ado, let’s dig deeper.

  • Having an active social media presence creates an air of credibility…

Do you know that your social media presence if powered by relevant and vital content within your industry sets you apart the many making a ton of noise out there. Because you wouldn’t know when someone decides to search for solutions/products/services around what you offer.
A Facebook, Google Plus page or twitter account that shows up when they need more information enforces that you are in business for real and maybe smarter or better than the competition.

The opposite is also true.
When you create accounts on those social media sites and don’t maintain an active presence, it can hurt your business.
There are so many abandoned Facebook pages and Twitter accounts.
This sends the wrong message. It could mean that you are no longer in business. As was the case when I tried reaching a business that provided some service for my company.

Don’t ever forget that if people can view your business online as credible, that’s a powerful positive reputation.

In business reputation makes all the difference to build it takes a lifetime, to destroy it takes a moment.
So you got to be mindful, yes you should have a social media presence, but make sure it’s actively managed and maintained.

  • An active social media presence helps you establish thought leadership.

In this world of stiff competition, your only differentiation is your thought leadership.
You have seen this play out on Television talk shows. When they need to discuss a subject matter, they literally go in search of someone who is an expert in that field and everyone accepts whatever the fellow says as “truth” regarding that field because he/she is considered to be the authority in that field.
Likewise, you need to stand out in whatever field you operate in and position yourself as an authority.

This doesn’t happen overnight, so the earlier you start, the better.
Share your expertise and knowledge via various resources and materials like audio training, or podcast, video, blogs, e-book etc. that enlightens your customer base.

Want to get started in becoming an expert in your field, Let’s discuss your options. Schedule a consultation call with me here or click on this link

When you empower others with information they may not find elsewhere, it sets you apart. Before long you’ll start gaining referrals from people you having met but have read, watched or listen to your content.

  •  Number three benefit of having a social media presence are the low cost of advertising relative to other media, the growing potential fan base, and the ability to engage fans more thoroughly than with non-interactive ‘old media.
    Imagine you can relate directly with your customers when you’re launching a new product or service, hired new key employers without the hassle of organizing a press conference or sending out a press release in the traditional way just by a tweet or a status update.  Although, large companies may not be able to totally rule out those traditional options but as a micro business, with a limited marketing budget how crucial is it then to manage a vibrant social media presence.
  • Number four: Research! Research! Research!

You may wonder why it sounds like am emphasizing that point… Yes I am.
How time wasting and frustrating when you come up with a solution, product and /or service your market shuns.
You shouldn’t go through all that as social media is right there for you to ask anything!

Canva uses Facebook for customer survey for improved product development

Canva uses Facebook for customer survey for improved product development

You may ask, what if I don’t have a large following. Well for those who don’t have a considerable amount of followers yet, social media can also be useful. Your kind of research will then be the one I’ve called the O.P.A Principle.
It just means that you use other people’s audience. There a=is a strategy around this though.

I coined this word because I’ve observed that if micro business owners are engaging enough in the right places, there is just enough information already put out that you do not need to reinvent the wheel.

Does any of these benefits interest you? Would you like to build authority and gain influence over the competition in your business? Register to receive my latest course on the "Five Social Media Posts that Attracts, Engage and Keep your Fans Coming for More!"

Register here Now.

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7 reasons why social media wont work for your business

7 Reasons Why Small Businesses Are Failing with Social Media

Category : Social Media

Why small businesses are failing with social media

I once had a discussion that questioned the effectiveness of social media for businesses.
It compared the numbers of high paying clients business owners have gained through their social media efforts.
It contrasted the volume of turnover any business may have gained via their social platforms.

But it forgot the bigger question, how effectively is social media been used?

With the sheer amount of abandoned Facebook pages…. Conversely the sheer amount of page invites have received.
I begin to question, do business owners really know what to do I with this platforms, do they have a well grounded social marketing objective that would help to gain the maximum benefit or they are being sold on the hype of only to be disappointed and forsake the course down the road.

Based on my research, the answer is a no.

In this blog I have listed, the top seven reasons why most businesses especially small businesses fail in their social media efforts.

1. – No budget! The first and very obvious reason is small businesses have no budget deliberately set aside for social media.
It’s either they have no budget due to lack of cash flow or they have no idea they should have a budget.
Somehow people subconsciously believe that social media is free. Isn’t it, though.
It’s free to open a Facebook page, a twitter account or own any social account.
It’s free, but it isn’t cheap.

To run a successful social media platform that would drive effective business opportunities for you, it’s going to cost you.

It would cost you time, resources, people and money….
Don’t forget, Facebook now is a play to pay field.
That you have 10000 fans doesn’t mean they all see your page post when you share it. Only a minute fraction of that say 50-100 will ever see your post. And the less they engage with your content, the less your content will be seen by those who see it.

(In this podcast, I shared a story relating to how Facebook fan pages are seen by only a few and of how Barcelona FC got my attention, engagement and the result of that. – An idea you can borrow for your business too.)

2. Use expert advice from big blog sites that cater to a different marketplace and culture.

Where do you get information about how to manage your social media profiles… No need to answer, cause its most likely from top blog sites and news sites or copy what big companies are doing, saying on their own social channels.
The biggest proof of this is the #TBT which stands for Throwback Thursday.
I call them the copy cat post. You don’t need to try to copy or join the crowd in this case.
Because what works for one may not work for another.

Imagine how cat videos go viral in several parts of the world. For that purpose you say to yourself, I want my page to go viral, I would get a cat and begin to post pictures and videos of the cat stay with me. I don’t need to tell you how the reaction of the public would be. Some will question your sanity, others will form the opinion that you have black powers… You know what am talking about.
This just tells you that culture is different and culture changes everything.

3. They don’t get help from those who can provide it – those who make it their lifestyle to understand how social media marketing works and are comfortable enough to earn a living doing it.

I’ve seen this so many times, now it just makes me laugh. When you start off a conversation with those who you can evidently see that they’re struggling online. You quickly get a rehearsed “oh I know that, or my brother is in IT!!!”

Really? That you have a brother in IT doesn’t mean he knows just what to do? Better still, IT is a huge industry. Two people in IT may not be doing same or similar stuff. In IT, you could either be a systems management administrator, or a networking administrator, security systems manager, a web developer, a mobile apps applications developer, a software developer, an online marketer, a computer education or graphics designer…. The list is endless.

When trying to figure out how to effectively use social channels and the Internet to run your business only do one thing. Stop! Stop trying to figure it out.
If you’re an engineer, face engineering, a restauranteur should face creating fantastic recipes and leave the figuring out to the experts.

4. They don’t understand the trends.
As uninspiring as it sounds, we like in a trend-buzz world.
The latest trends in fashion, music, etc… These fickle upturns affects the way we do business. Because it affects what gets the people attention.

When speaking about trends here am not limiting it to the latest viral video on YouTube but more also about major global changes and happening, national events that can turn your business around in that nick of time.

So many business owners are not adept to what goes on in and around them. And even more sluggish in understanding how to use it for the advantage of their organization.

5. Abuse of social platforms.
This point can comfortably sit as number one.
I really don’t know where business owners get the ideas they use in running their channels from. It’s funny cause you’ll find them tagging everyone one and their dog just to get that increase awareness. Even people who have no business being tagged.
Or should we talk about the abuse of the hashtag and mentions. They hashtag or mention popular celebs, or other people with large online following when it doesn’t have a relevancy to their post.

Take for example: here is a post of a solar supplying company.
“It’s not news that 24/7 power supply is not a reality in Nigeria. To save your costs from fuel and have constant power use solar powered bulbs or inverter. #solar #justinBieber #kanyewest #oprahwinfrey @omojuwa, @lagostraffic

I could equally add an lol behind the post. Cause it did nothing but give me a big laugh just reading that.

(Note: the hashtag is the # symbol and the mention is the @ symbol.)
Somebody must have told them that doing that will enable people who follow those celebs or personalities you’re either tagging, mentioning will equally see your post.

What the heck!!!

That they see your post doesn’t mean they know you or will be willing and happy to engage with you. Or straight off the bat purchase from you, instead you would be ridiculing your credibility.
If you need to tag randomly you’re clearly telling the world you need to be heard so desperately you rather spam other people accounts to get attention instead of doing it the right way; committing your time, energy, resources, people, money to build your own audience.

(I share more stories about how someone asked to reshare her page content on my fb wall. The reason I declined and what you need to know about abusing your fb wall. Not all your friends will see your posts. The option to silence notifications exist, instead of unfriending the individual.)

6. A lack of content structure.
What powers social media is content.
A lot of social media accounts exists without consistent content sharing that engages the target audience. Or content is shared haphazardly.
Those strategies wouldn’t give you best results.
Before string up a social media account for business, think through your content strategy.
Start with what needs your target audience have, what challenges are they going through. What pains do you solve. Then you create content around that and don’t stop at creating, distribute and promote.

Let’s bring this into perspective.
Have you seen any of our Nigerian celebs page? They are fond of sharing stories that create empathy and solidarity. Just to boost engagement, they tell stories if how a girl is suffering from complications of her big bust or similar and then pray that those reading it wouldn’t fall into the same fate…. And everyone comments Amen!!!
Typical of Nigerians… We don’t allow an opportunity to echo an amen pass over.

But do sharing contents like this really help the individual or business in the long run?

Absolutely not!
Why? Because it doesn’t create business value of any kind… And am not just talking sales.

What would have been a more relevant content that would create business value in this case:

Bear in mind that these are celebs who have acted in or produced over 13 movies on the average.
They engage in social/community building services,
They have thought leadership in their areas of strength and expertise.

But do you find any of these consistently in their pages or profiles… To the best of my knowledge the answer still remains no.

7. Last but not least…. Too much focus on the numbers.

The measure of a person’s popularity is by the number of his/her twitter follower… True or false?

No matter the answer you give, that is what it tends to be. The more followers you have, the more influential people count you to be.

I haven’t seen anything far from the truth such as this fallacy.

Before writing this piece, I did a little playing around on social media. Facebook precisely. Kim kardeshian west most precisely…..
Anyway what did I find?
As of the time of writing this Kim has over 600k likes to her page.
But I can tell you that half that number do not care a hoot about Kim, the rest half is divided among haters, trollers and the true fans.
This is evidenced by the comments she receive on her posts.

So many negative sentiments coming from those who are supposedly are fans of Kim.

So, do you want to have 1million social media followers who don’t care a hoot about you or worse are hater just following or you want true 1000 fans.

I would opt for the latter.
Overtime, I see us coming to that realization that 100 real people who like and trust you and engage with you online, not necessarily all positive but if they must criticize they do so constructively is way better than 1 million of naysayers, kill joys, haters, losers, critic, etc….

So the bottom line is, it’s not about the numbers…. It’s more about the value that shifts both ways… From you to your followers and from your followers to you.

Do you find that you fall into any of these categories? Time for a change.
Make your social media efforts better and get better results.

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7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

7 worse things you could do to your business in 2014

Here we are in the seventh month of the year.

Smart Business owners are already taking stock of how they’ve fared in business so far.

Already, in the half of the year, some re-adjusting, tweaking and new introductions would be taking centre stage.

Speaking of new introductions, Step and the Bertha Foundation South Africa, introduced the Africdocs Initiative which started on July 17 with the aim to broadcast African documentaries to the African audience. This ongoing project has been showing featured documentaries on the DSTV ED Channel and GoTV ED Channel on our very own African stories to the African audience.


As an entrepreneur, what could you be doing within your business right now that could hamper your growth and keep you from getting best results?  Hence, here is the seven worse things you could do to your business in 2014.

1. The first of the seven worse things you could do is not measuring your marketing efforts against your performance. This happens ever so often with small businesses. Even with your online marketing efforts , ensure you make use of analytics to understand how people find you online and their behavior on your and use the data you get from those to make informed decisions.

2. To believe your customers can’t be reach online. In today’s world, it’s still a little bizarre to hear small business owners say, “their customers are not online and therefore that justifies not having an online presence.”
My response to that is “big mistake”. If you still need to be convinced as to whether its important you have an online presence ready for 2014 and beyond, then I guess you may not have a relevant business in years to come.

3. A lack of integration of all your marketing efforts both offline and online. When. Business owners run diverse marketing campaigns, it imperative to integrate all your efforts and the different channels you use to see how they can amplify one another.

4. A believe that social is free and easy.
Having a social media presence may be free but the cost of time, and to get best results you would need to put your money where your mouth is. An investment of time, money and human resources is certainly required to get better results with your social media efforts.

5. Have you heard the term A.B.C; Always Be Closing. Surveys and reports suggests that a terrible thing to do in your business. I had a recent conversation with a web designer branching into digital marketing and he described how he prefers to use email marketing to get straight to the point and sell, sell, sell. My response to him was that, when you do that long enough, you get ignored or become annoying. Business is about building relationships and not selling all the time. Which brings me to the sixth mistake you could be making in your business.

6. Lack of the right knowledge of what works now. The online would is an ever changing landscape. You need to always be in the know. For example, Facebook keeps changing their news feed and such. Understanding how that impacts your posts visibility and your reach.

7. Lastly but not the least, a lack of patience.
An entrepreneur is a visionary but most times that puts us in this crazy wild to see results and see results faster than the speed of light. But that doesn’t work all the time,
Your ability to persevere while you implement ideas, strategies and tactics, goes a very long way. See every opportunity, success or failure as a learning experience. That way you stop blaming yourself for things gone wrong and have the peace to give time to whatever you’re working on.

And with that I hope you would take a 360 degrees look at what you’re currently doing and make changes where necessary. Leave in the comments what you think you’ve missed and which of these seven mistakes you desire to make right.

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Is Public Relations Evolution Like The Dinosaurs Extinction?

OMG...The dinosaurs are Gone!

If Public Relations is about establishing a positive image and building a good reputation then it means the Public Relations practitioner will use processes and tools to drive engagement.

We already understand that PR is about been strategic and dynamic and the best practice of PR is being proactive.

You can’t establish mutual understanding without communication and traditional PR methods used communication platforms of the mass media to convey their message. They understood how to feed the mass media with the right message at the right time and it worked.

As much as we agree that public relations communication is a two way street where an organization sends its message and also acquire feedback yet the traditional communication channels of print, TV, and Radio has been limited in promoting that concept of dynamism with the quickness, urgency and virality we have experienced with the New Media and that brings us to today.

We are witnessing first-hand the evolution of an industry that has thrived for decades. This kind of evolution is not about the extinction of the PR industry like the extinction of dinosaurs over 65 million years ago. Rather, it’s the evolving of an industry to birth a new form of PR practice where thought processes happen at the speed of light and PR messaging and efforts are more accurately measured, analysed and tweaked for immediacy of purpose. This is all happening because of the innovation of technology and the introduction of new media platforms, techniques and strategies.

New media in this case can be described as the real time generation and on demand access to content anytime, anywhere on any digital device as well as interactive user feedback and creative participation.

Now imagine in these days breaking News are no longer just carried by the CNN’s and BBC’s of this world but on Twitter and other social media sites as experienced with the Boston Marathon Bomb blast suspect chase. The Boston police used social media to report every single detail of the chase as it was happening that as such the CNN live reporter took a peek into his phone, perusing his twitter stream and seeing the tweet immediately announced live on air that the police had succeeded in nabbing the suspect.

We also observed the “Oga at the top” saga in our own beautiful country Nigeria, which was fuelled by nothing more but social media.

But wait a second, if the internet of things, the connectivity of devices and the increasing use of smartphones and broadband networks is forging a new kind of relationship to exist between organizations and their target audience with emphasis on immediacy, urgency, virality and dynamism, two big questions to therefore ask is:

  1. Are Public Relations Practitioners equipped with this moment skills, knowledge and capacity to handle the change and the challenges they bring?
  2. How can Public Relations practitioners continually evolve themselves to remain relevant in this ever changing landscape?

The obvious answer to the first question is unfortunately a blatant No and the statistics speak for themselves.

It has been reported that only one out of ten Public Relations firms understand digital.

In Nigeria, the gap is even wider.

And the answer to the second question, addresses a serious lack of expertise development. Using old tricks to try and win in this new changing game of communication and crisis management and this is a great disadvantage to the PR practice because while you are thinking about writing a press release about the change in your industry, company or product, the News is already on the internet either positively or negatively.

The goal of this article is not to debase the influence of traditional communications channels or methods but rather to strengthen by encouraging PR practitioners to look into new media not as a past time gist specimen or a dinner table dialogue but a critical tool that can be used to harness the power of business and government.

The mind-set shift while using new media is not about shouting from the rooftop and hoping everyone below hears and respects you. But the idea that public relation is a Two Way Street can never be so true and even more so now.

With the traditional method, organizations can choose the type of information to feed consumers but with the new media, consumers search for information on their own and they get whatever is out there, either through other consumers on review sites and discussion forums or from competitors.

To succeed therefore with new media, the PR practitioner must understand the process and have the ability to use the tools for maximum results.

Process here involve customer attraction, customer engagement, customer nurturing, customer conversion and analysis.

Tools and platforms that come into play here starts with the company website or blog, social media sites, email marketing, landing pages, customer management system, web analytic, Search Engine Optimization, lead management, marketing automation, content management system and a few others.

With all said, think about traditional PR practice like a hammer whereby organizations push their messages to the relevant Publics. But with New Media it’s a magnet where organizations position themselves with helpful and useful content that attracts a following, builds engagement and drives brand loyalty and on the long run, establishing a positive image and good reputation cannot be far-fetched.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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