Category Archives: website design

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3 ways to increase traffic to your website with SEO strategies

3 ways to increase traffic to your website with SEO strategies

In one of my posts I shared how you must have some questions answered when designing a website, whether you’re designing it yourself that is you choose to be a (DIY) do-it-yourself entrepreneur or you outsource it to a website designer the main goal is that your website is fit and functional to convey the right message to your audience. Having done that, the next thing to focus on would be how to increase traffic to your website.
In this post I will strategically look at three ways to increase traffic to your website with SEO strategies.

SEO in this case means search engine optimization. It’s the buzz word for simply saying how to improve your site so that it shows up in search results when someone types in a word or phrase called keywords into a search engine.

Why do you want the possibility of showing up in search?
The reason is this: when someone is really seeking answers to solve a need. They go to the search engines for results. They click on the websites and links that show up there and if your website happens to be one of the results you can be sure that’s free traffic for you, and a potential prospect and loyal customer.

To begin this, first we need to determine what core factors really go into determining whether your site shows up in the search engines or not.

And these are three important factors… miss them and miss the search engines altogether.

One: is your site mobile friendly?
Having a mobile responsive site is no longer an option.

In 2013, I told a number of entrepreneurs how important it is to have their business be mobile responsive that from my research both online and offline, more and more people are browsing the Internet with their mobile phone. But you know in Nigeria, things don’t catch up until it has become very popular.

Now though, Google the owner of the biggest search engine has released a report that say by April 21, 2015 websites that are not mobile optimized will not show up in search. They are making it a big deal, a major factor to determine who ranks on the search engines and who don’t.

Now what does that say to you?

That in order to make sure you get some Google love, your website must be mobile optimized.
Please note that when I say mobile friendly, mobile responsive and mobile optimized they all mean the same thing. Which is your site can be viewed by anyone with any devices, shape and size without having to zoom, pinch and have a terrible experience on your site because they are accessing it with their mobile phone, tablets, etc.
That is one sure way to increase traffic to your website.

The other factor that determines your website fate on the search engines is very clear, your website speed.
How long it takes for your website to load within a browser.

For those of you who outsource to a website designer, did you even think along these lines?All you check is “is my website beautiful?”

A beautiful website take takes too long to load in a browser is a No – No.
You need to do more than just beauty. Your website must have speed.

So your website page speed is really critical.
To help you determine whether your website fits all these criteria, I created a video tutorial that show you what online tools to use to discover your website page speed and mobile responsiveness.
Click here to go to the video tutorial

Now let’s talk about the last but not the least determining factor for some search engine optimization.
Content plus content plus contentious content, plus content, plus content, if you’re still reading this hope you don’t get tongue twisted.

So many websites out there were built to be forgotten.
The owner just had it set up because it seemed to be the right thing to do. They have no idea how that website could help with their marketing.
It maybe that they don’t even login to the site to add fresh content regularly.

If that is you, that should change after reading this.
You need to constantly nourish your site with fresh, dynamic, valuable content.

That is why I always advocate using the WordPress content management system when setting up your site. Because with minimum help you can figure out how to login into the site, create fresh content that are blog posts and articles, videos, podcasts etc.
With a WordPress site you can have both a website and a blog.

You may ask, what exactly do I mean by content.
Content that helps your potential customer.
Content that helps them make a decision while contemplating what service or product to use.
Content so helpful and valuable.

If you’re reading this, you have before you a perfect example of that.
You may be interested in growing your business online and I’ve delivered content that can show you how to achieve that. For one way to grow your business online is to show up in search engine result which is called search engine optimization.
I have gone ahead to show you three important determining factors which if not taking into use, just forget about search engine traffic.
Now, am walking the talk. Not just telling you how am an awesome website designer or online marketing strategist or digital consultant and all those bla…bla…bla…

Without collecting any money am showing you what to do.
You may say won’t my competition copy me?
If your competition copies you then we know who is the boss.

So in summary, three ways to increase traffic to your site with SEO strategies are:
One: make sure your website is mobile friendly
Two: make sure your website speed is faster than the speed of light. That means your site loads pretty fast.
Three: make sure you share tons and tons of valuable content for your audience and website visitors.

If you’re wondering how can you create content or understand what type of content you should be creating then hit me up. Schedule a one on one digital strategy session with me using this link here.

We will have a chance to talk over Skype or using my online meeting software if you don’t have Skype for 20 minutes where I will provide you with key insights and directions on what to do to set off creating content for your website.
So go right ahead, click on this link, to schedule a day and time with me.

If all of these sounds good to you yet you know you need more help to really understand how to use the Internet to really grow your business.
Then you need hands on training with me.
I ask that you sign up for BUZZ HQ, it’s my online training membership site where I’ve created videos, audio, PDF guides and worksheets, coaching via seminars and bootcamps that will dive deeper into what you can do to grow your business online.

This is beyond just having a website, having a blog, SEO and social media. This is real stuff.
Deeper stuff that no other person in this digital space in Nigeria would tell you.
I am not bloating or being proud when I say that. I know this categorically.

So sign up for BUZZ HQ, which is wait listed.
When we open up doors to new members you will be notified.

Enter Your Name and Email to Sign Up.

Get an Invite to BUZZ HQ

Buzz HQ is a Monthly membership site where you have access to training videos, tutorials and one on one coaching that would help grow your business

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5 questions you must ask before you hire a website designer

5 questions you must ask before you hire a website designer

Are you a business owner and you realize the importance of having an online presence?
Do you desire to have a website that can represent your business well online?
Are you wondering what exactly should your website project for your business and brand?
Are you looking out to hire a website designer to build your website?

In this post, you will discover five important questions you need to ask him or her to identify if they are the right fit.
Because your business website is not just an isolated part of your business, in many case, it is your business forerunner, the canvasser of your brand.
It’s what most people will see first before they meet you or pick up a phone to call you.

Therefore it’s important that your website delivers the right business goals and objectives you’re aiming for and your ability to understand what these things are would help you when you need to hire a website designer.
Your goal is to make sure you communicate these needs to the website designer so you both can be on the same plate before the contract even begins.

What I’ve found business owners ask is “send me portfolios or examples of your past work?
Wow… just that?
A portfolio of past websites don’t represent much. It only says enough of what that site and that client wants.
And besides you will only be looking at it based on outer design. The physical look so to speak, which would not in any way prepare you in the building of your own business website based on your own unique need, business goals and marketing objectives, more so, the very core things a website should have.

So bust the portfolio thing! Why?
That a website designer builds beautiful websites that look good on the outer part doesn’t mean they’re taking due diligence on other key parts of a website that’s even far more important as you would soon find out.

So what are the five questions you must ask before you hire a website designer?

First, what content management system are you going to build my website on?
Your goal here should be to identify what platform the website designer will implement to design your website.

Why do you want to know this?
For two reasons, will you love to be able to manage this site by yourself or someone on your team aside the designer?
Is the contract with the website designer on a retainer basis?

If the answer to the first question is a yes, and the second a no, then you don’t want to have the designer build your website using platforms that can only be understood by programming and coding gurus.

Because it’s likely you know nothing about online languages, coding, HTML, CSS, and other programming jargon and you don’t want to mess with that, rather you want to focus on your business, you want to be able to manage the minimum parts of it to reduce the cost of keeping a designer on retainer.

So, the answer you should be looking out for is this: a content management system like WordPress.
Why because it grants you access to login in to the back end and manage your site yourself or by someone on your team.

A website is not a build and forget property, there would be need to constantly update and put out fresh content especially since a blog can live on the website built with WordPress, you want to make sure there is constant fresh content on your site. This not only helps your brand, it also helps your website appear on the first page on search engines like Google. The jargon word for that is search engine optimization, or SEO for short.

Number two, “how can we measure website performance like site traffic and visitors’ behavior?”
The answer you should get should sound in some way like this:
“I’m going to implement or install an analytics tool within your site to help you measure and analyze your website performance”
A free tool that can be used to achieve that is Google Analytics, it’s free but it’s worth it’s weight in gold and of course it measures beyond site traffic and visitors behavior. It can measure conversions based on how you set them up.

Third question is “How will you make my website mobile responsive?”
Don’t get put off by that word responsive, what it only means is how will someone on a mobile phone access your website and have same clean experience like someone on a laptop or desktop?

If you didn’t know this, it’s important your website is accessible to mobile phone users and the experience they have counts.
I said this over two years ago that mobile is taking center stage.
Not much business owners cared. Now the almighty Google has made it a critical factor in ranking websites.

With the report released recently, Google says that if your website is not great on mobile devices, it won’t be featured on the search engine. So if you want your website to be among the top results on Google first page in the search engine, you must take mobile responsiveness “mega” seriously.

So what response should you get to that question? Don’t try to get a response.
He or she may tell you a bunch of stuff, but don’t take their word for it.
Remember the portfolio and example of websites you’ve done question that business owners are fond of asking which I mentioned earlier, now is the time to put that to valuable use.

With your mobile device, iPad, iPhone, Android, whatever… check out one of those sites with your mobile browser. If the person has no previous work, go ahead and check their sites.

What experience do you have?
Do you have to zoom and pinch with your fingers to get the information you would need if you were a customer checking out that site?
Would you like visitors on your site to have such experience?
That is your answer right there.

Share a tool, that can be used to test mobile responsiveness of a website for YouTube video.

Fourth question, ” how do you make sure my website is in the least bit secured and prevented from malicious hacks or loss?”

Now, please note that you may not be able to 100% prevent a site from terrible hacking technologies and hackers out there, but you can do the very best based on your resources to ensure preventable occurrences are stopped or nipped in the bud.
You see, in the question I said “in the least bit secured”

You need to take the your website security very seriously, this is your data, your business, your world and if you run an eCommerce business anything that could go wrong with your could hamper your business.
Even for your host server to go down, that affects too.

So be mindful of your website security, don’t say, you’re not a big brand like Sony and Target that we hear most of the time being hacked.

When you see such malicious attack on a huge brand, that should spark up your concern for small businesses without so much resources compared to what those big brands can pull, and if they can hit them, how much more you.

So in the least bit you need to make sure when you hire a website designer, he or she can clearly tell you the various website security measures put in place.

If your website is built on the WordPress CMS, there are pretty good plugins that you can install to help secure your site at least from suspected logins and attacks.
Ithemes WordPress plugin is a popular one I use.

Finally, the fifth question. “What is the monetization funnel like?” Simple English: ” how do you monetize your site?
How do you move visitors to becoming paying customers?
How do you set up engagement touch points and channels within your site to make sure that making money from your site happens?”
Am not just talking about accepting money via your site through a merchant account.

Now, I don’t expect a web designer to give you this, if he talks off with all kinds of blah, blah blah, watch out. A lot of web designers out there are now parading themselves as glorified online marketing companies, or digital marketing companies.

Creating a monetization funnel is not a one off approach, and a web designer can’t figure that out for you.
You need a qualified digital marketing strategist.
Why?
Because it entails strategic marketing communication propelled via different online channels like email marketing, social media, Public Relations, customer relationship management and driven by the principles of lifecycle marketing and automation.

Now don’t get too confused, it starts step by step.
If you want to put together the right strategy that fires your monetization funnel, let’s talk. CLICK HERE to schedule a 20 minutes call with me where I can better understand your business and provide you with a clear road map on implementation of your marketing strategy. On the page you will see the times am available for a one on one strategy call, choose one and I will be notified. We will talk via Skype or my other online meeting app. You don’t need to worry about having Skype.

BE PART OF BUZZ HQ

I also invite you to join BUZZ HQ: Buzz Headquarters is the online learning community for modern entrepreneurs who want to know what works to grow their business using online strategies, tools and platforms.

As a BUZZ HQ member, you will have access to video tutorials, PDF materials, workbooks, guides and plans to help you understand how to identify your niche, your audience, your message and how to turn all these communication to engage your potential customers with automation marketing tools and platforms.

You will also be part of a vibrant community of fellow entrepreneurs who are learning and implementing in their business too.
These are people who support one another as they build their business together.

Also, I hold a weekly group coaching sessions with all new members of the community.

Programs included in the BUZZ HQ membership include:
Jump Start Your Business
Online Business 101: Getting Started
The Queen Boss Workshop

Being part of BUZZ HQ will help you build a profitable business all round.

Join now and be part of a vibrant community of business builders and you have full access to my wealth of experience, skills and expertise.

BUZZ HQ is white listed, sign up now to be notified of the next opening when we receive new members.

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Buzz HQ is a Monthly membership site where you have access to training videos, tutorials and one on one coaching that would help grow your business

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Hey, I’m illoh ifeoma, Founder/CEO Marketingkisspr.com

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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