Selling With stories – How to Tell Your Brand Story Using Documentaries

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Selling With stories – How to Tell Your Brand Story Using Documentaries

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Selling with stories- how to tell your brand story using documentaries.

Selling with stories- how to tell your brand story using documentaries!

Selling With stories – How to Tell Your Brand Story Using Documentaries

As Africans we were raised with stories.

If we could go back decades ago – children playing under the tree, in a moonlit dark evening, gathered together to hear about the famous stories of the tortoise and the animal gang!

You would recall, if you had one bad break, did something wrong, there was a story with similar morals embedded within that elders would hurriedly share hopefully to build an emotional connection that you could learn from.

We love those stories,
we are drawn by stories.

Let’s now fast forward into 2014.
Has that phenomenon of loving a good story been told, faded?
Absolutely not!

Now brands are becoming increasingly aware of how story telling can create a connection between them and their audience.
Just for the one fact that brands have realized that getting a sale isn’t the end all be all of a relationship between itself and its consumers.

It understands that to build loyalty, engagement and a customer for life, would take more than pure advertising so here comes the storytelling solution.

The concept within a story can take any form or style. What is most critical is its authenticity.
In this piece I would rather like to draw your attention to the vehicle with which you deliver your stories.

Stories that sell and engage your audience are driven via multimedia channels because of it’s heightened production delivery. And speaking of multimedia, we’ll take a closer look at documentaries.

Hold up! Cos you may literally go “ah! Documentaries? Those about the birds and lions I see regularly on TV, how is that gonna work here?”

Although, I have to say that those documentaries are really fun and a lesson or two can be gleaned, but to really build and grow a connection between your brand and it’s audience you will need more than just fun delivery documentaries.

A documentary with a vivid, compelling brand story that addresses or showcases the dire need of your audience that’s the kind of story that would stick.

Your story delivered via a documentary should successfully deliver any of these four elements.

1. Gain attraction – your audience should find interest and connection between what you share in your story and what’s goes on with them, the very reason they need your service or product.

2. Draw engagement – the success of a good brand story is to get your audience thinking and talking. The memorable stories we have are those that churned out questions we sought answers for. Those that made us talk to the next guy about how we felt or is willing to do after watching.

3. Generate a movement – imagine you can promote your good cause and most importantly set up a fire. Get people’s attention to something that requires a change and solicit support for that change.

4. Deliver some inspiration – your stories must inspire, inspire yet again and inspire some more.
Take your audience to those amazing heights where they believe they can be, do, have more.

Now, which brand do you think has used these four elements and successfully told a great story using documentaries. Share them in the comments below, do let me know.

But here goes how we can tell the African brand stories using documentaries.
Imagine a full week where you could watch and learn directly from African stories told within a documentary.
There is no doubt that we’ve got great stories etched within our life and history, unfortunately we’ve lost some of them.

But Step, a South African documentary production and distribution company in partnership with the Bertha Foundation is using the initiative “Afridocs” to broadcast African documentary films.
You can catch all of these documentaries on DStv ED Channel 190 and GOtv channel 65 through July 17 – 27.

As an entrepreneur get yourself fixed to these channels and learn how great stories can be told via a documentary and who knows, you just may come out with an inspiration or two that would help you craft your own brand story.

Are you trying to use the internet to grow your business? Get better results growing your business online; Learn what works now with my special one on one free consultation.

Drop your question as a voicemail here on this page and I would schedule a one on one chat with you.

Illoh Ifeoma
Lets Connect

Illoh Ifeoma

Online Marketing Coach at Marketing Kiss PR
Illoh Ifeoma is a Digital Marketing Strategist, and the Founder of Marketing Kiss PR.Where she helps entrepreneurs discover online marketing strategies, tips and tactics to push their business to the next level. She runs live workshops, webinars and training.
Illoh Ifeoma
Lets Connect

About Author

Illoh Ifeoma

Illoh Ifeoma is a Digital Marketing Strategist, and the Founder of Marketing Kiss PR. Where she helps entrepreneurs discover online marketing strategies, tips and tactics to push their business to the next level. She runs live workshops, webinars and training.

Hey, I’m illoh ifeoma, Founder/CEO Marketingkisspr.com

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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