Storytelling Tools for Success
Over the course of the last 10 days between July 17 – 27 precisely, Africa has been spotlighted in the best way possible via the broadcast of African documentaries on the DStv ED channel 109 and GOtv ED channel 65.
What this broadcast can help us see as entrepreneurs among other things are ways to create and deliver storytelling as a business engagement tool that draws your audience to your side.
To successfully deliver storytelling as a customer engagement tool a brand needs to understand the process and tools it would require in every step of the process.
In other words, storytelling can be a powerful tool that drives customer engagement and loyalty, but every brand must understand the process and tools to succeed. So here are the “Tools and Processes to Succeed With Storytelling”
Storytelling process begins with research… Then development…. And finally publishing.
Before you engage in any form of storytelling. You need to engage extensively in research. And by this I mean, you have to understand exactly what your customers seek.
And how they use words to describe it.
Here are the tools to help with your research process.
1. Google trends: with Google trends, you can tell if their is an increased interest overtime in your subject of focus or a decline. With Google trends data you can actively prepare to be part of those making the news rather than a spectator.
2. Google keyword research: storytelling is all about developing content that connects with your target audience and one great way to know exactly how they use terms and words to search online for information related to your brand, industry, products and service a is the keyword tool. It’s a free tool etched within the Google Adwords account.
When you’ve done your research, the next step is to develop your content.
Your content can take any form for example text. Like an article, video, audio, podcast, infographics, instructographics.
The tools to develop each of these content forms differ from one another and would need a special blog post dedicated to it.
Now to the third process of storytelling is publishing.
Your content needs a platform to shine.
That could be your blog, video channel, podcast/on-demand platform, social media channels.
Incorporating storytelling as a business tool takes an investment of time, resources and your commitment, but the value it delivers is nothing short of a positive outcome.
Wouldn’t you start today?
Let me know in the comments below.