Should you buy an email List for Email Marketing

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Buy An Email List- buy an email list email marketing

Should you buy an email List for Email Marketing

People are selling email list claiming to reach more customers with email marketing. Are there dangers in using sold email list for your email marketing.

Gradually, as Nigerians wake up to the realities of marketing their business online using different strategies and tools, email marketing seems to be on the rise.

This is coming from the backdrop of getting three cold emails leading me directly to a sale all in the last week.

Now within the context of that email, these folks never mention how they got my email address.

Now is that good email marketing? Absolutely not!

Why is it wrong to automatically add people into your email software and send them messages without permission?

It is not standard practice and doing that is an abuse of people’s privacy,
It’s an outright disobedience to the international CAM SPAM ACT enacted in the United States.

Now you may argue that Nigeria don’t have such laws so we’re allowed to do whatever we please.

Before you do that my friend, listen to this.

The email service providers you’re using, have terms and conditions you must read and agree to before you use their software and in every of those terms, conditions and rules it’s strictly stated that they respect the CAM SPAM ACT and the CAM SPAM ACT says “you must not add people to your email list without permission or they voluntarily opted in to your list and requested further information and marketing messages from you. The emphasis there is “voluntarily” and they must have the option to opt out with a click of a button.

Now do a lot of Nigerian businesses have that process in place?
Heck no.

You can imagine, some people will tell you to reply to their email to request to be unsubscribed.

Now since this post is not about addressing the mistake (and bothering on shenanigans either out of ignorance or outright don’t care attitude)  of what I see going on with email marketing; (I’ll address that in a different post altogether), this post is really about addressing the marketing benefits or no-benefits of buying an email list.

Is there a marketing benefit for buying an email list? The answer to that question lies in asking some more pertinent questions.

When you decide to go full on with email marketing, is it ideal to buy an email list?

That’s the question I’ll attempt to answer and help guide you on the course action ideal for your situation.

Now, It’s important I let you know this: email adoption in Nigeria is pretty, pretty low… so open rates and click through rates, these are numbers that are important to measure, because it shows how many people have had exposure to your message.

Where did this emails come from?

So many people claim to have thousands and hundreds of thousands of email addresses for sale, most of these email addresses were harvested emails…

Why do I say so?

In today’s Nigeria, I haven’t seen a platform that allows for voluntary optin that clearly states that they will sell your email address as a business in Nigeria.

The major online players who have the capacity to have these email addresses are sites that make for people to register with their email contacts in order to use their service.

Examples of sites like these are: online forums like Nairaland, online classifieds like Olx Nigeria, Jiji,  eCommerce stores/online retailers e.g. Konga and Jumia, deal sites like Dealdey, online publishers (though their numbers can be extremely low or negligible because they don’t actively have an email marketing strategy. I do know this by looking at their website stats and how much of that email is responsible for.

Now will the eCommerce stores sell their email database? They better not…. But the quickest and sane answer here is “No.

If they do that, that would be destroying their customer base trust when people find out they’re selling their emails, second reason is they will be doing themselves more harm overtime because their business is also tied to the communication with those emails and dependent on the viability of those email addresses.
The consequence of selling the email list will overtime be detrimental to their business that relies to a greater percentage on the communication and relationship they build with their email list.

Selling will expose your database to a lot of spam, because that’s what happens when a ton of people gets access to that database, you erode and destroy the viability of that email address gradually or even quicker than you may know it.

Can the classifieds and other online forums sell their email list, they could…. now don’t get me wrong, on a scale of 1 – 10, ten being very high they won’t sell. Online classifieds are on a five on that scale.

Why is this? 
We never read a terms and condition or privacy policy when we signed up to those sites that lets us know how our emails will be used.

But for any classified site that does that, that’s so wrong. If people signed up on your site to use your service and you go right behind them to sell their data without prior permission that is sleazy business in my opinion.
That is not your business model and absolutely not why people signed up to use your service.

Let’s finally answer this question. So should you buy an email list? Choose your yes or no answer based on these:

1. What’s the source?
Since many of those are harvested emails, the tendency that they are worth much is really low on a scale of one to ten.
Many of those emails will bounce, many will be abandoned email addresses, that their owners no longer use and many will be un-targeted.

Have you ever thought about the receivers psychology when they receive these unrequested emails.

Let’s swap places here, imagine you got a cold email from the blue, from someone you don’t know, never met… what’s your reaction like?

Are you wondering, where in the world did this person get my mail?

why are they emailing me?

Am sure we all have those thoughts across board.

This brings me to my second point.

2. Is your customer base the target audience of that email list.
Put differently, is your target customer the core subscribers in that email list?

Is that email list targeted to your core audience?

When emails scrapers harvests emails, the least targeting their able to glean is probably geography or industry of interest, based on the website where they scraped the emails from.

Now your customer base, have a uniqueness.
They could be within a certain age bracket, have a certain level of income etc. except you want to claim that you sell to everyone, which is totally not true even if you sell water. Every one drinks water but not everyone buys “Eva Bottle Water” as an example.

So because you cannot deduce that an email list will be ultra targeted to your customer base, does it make any marketing sense to pay money for those?
In fact that reduces email marketing to traditional style of marketing which is a lot more noise than value.

Let’s consider the traditional marketing style for a minute.

We all know that radio and TV thrives by selling advertising spots, now what happens when you’re watching or listening to an interesting show and they decide to go on a break, at the moment they go on a break and start with their ads, that’s usually the moment a lot of us goes to the bathroom, continue with that chore in the kitchen, or pick up our phone to check up on our messages…

Why is that? Because from the consumer perspective, which is you and I, that marketing message is noise not value.

there is a thin line between noise and value - comic

There is a thin line between noise and value – Home grown comic for

Noise is any marketing message that’s irrelevant and unsought by your audience.

Now applying this same noise-value principle to the email medium is an abuse of the medium. That’s why it will never work.

The email medium is a platform to build relationship, nurture relationship and create value every time.

It’s not a platform where noise thrives, people will natural screen you out of their inbox.

Which brings me to the last point on should you buy an email list?

3. What’s your why?

Why do you want to have people’s email address? The obvious answer of course you’ll give me “is to send emails to people” right?

Now again, why do you want to send emails to people?

Obvious answer, “to tell them about my product and services”

Why do you want to tell them about your product and services?

“To make sales obviously.”

If those were your responses to my questions then you have the purpose of email marketing screwed up, turned on its head and you better gird yourself with a boatload of money and big budget that will help you keep buying the email list and throwing them away when it doesn’t worth anything and buying some more.

Because if your purpose for having an email list is to sell to people, that marketing approach has been defeated before it started…

But the purpose for email marketing is to build relationship, to nurture your clients or prospects, to provide value and hopefully turn those people from skeptics to advocates.

Can you make sales using email, absolutely! but that becomes an aftermath of the kind of relationship you’ve built by earning their trust overtime.

To achieve this takes intent, strategy and passion to help your email subscribers even when they’re not paying you a kobo.

So your answer to these questions should guide you towards making that decision to buy or not to buy an email list.

If you choose to say yes, and buy an email list… Or already bought, sign up to my exclusive video training on ”

“Selling using Cold Email – How to Turn Skeptical cold contacts to Hot leads for your business”

Selling using Cold Email - Video training on how to turn cold prospects to leads and customers

[Video Course] – Selling using Cold Email – Discover how to turn cold prospects to leads and customers

(Note: Clicking the image will take you to the page to purchase the course FOR $50)

This is so important so that you don’t end up spending money that doesn’t add up to your bottom line and wasting your time in the process.
The video training reveals Key things you must do first with an email list you bought, so you’re able to build trust with the people on the list, move them from cold prospects to hot and happy customers who are excited to get your message and buy from you.

I will also show you how to step by step engage with the contacts in the email list so that you can draw the right targeting insights that can help you segment the list better, and send the right content to the right person per time. This allows you to give the most value to your prospects and further cement that relationship.

Also in the training, you’ll discover three different ways to use the email list to drive attention to your business without sending one single email. Especially since the open rates for this kind of emails is really poor.

Most importantly, I’ll show you how to really negotiate and verify the contacts on that list so that you can get most from the email list before you buy. That way you’re not paying for trash emails but real and valid addresses.

The video training share the best practices you should be implementing when doing email marketing
It also sheds light on the mistakes you MUST avoid with email marketing, SO YOU DON’T LOOK LIKE A CROOK OR A SPAMMER.

You can get all of these and more from the exclusive video training.
To get access to this video training… click Here.

If you got value from this post and would love access to my Gigantic library of Marketing and Business Strategies, access to ask me questions one on one or have me look at some of what you’re doing to get more customers and nurture your existing customer.. then I invite you to join my friends circle.
Register below to join.



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How to make more money online with your website

How to make more money online with your website

Discovering how to make more money online with your website starts with generating traffic, capturing the traffic, that is your visitors’ interest and turning them into leads.

Leads are potential customers clients or prospects. Without leads you have no hope for bring in customers.

In this post, I will share with you the three tools that will help you make more money from your website.

These amazing tools brought to you by Sumome and they take less than an hour to set up.

If you didn’t know this; your website should be a source of effective lead generation for you. The truth is when people get to visit your site not everyone will be ready to buy. Some may just be thinking about it and some might be looking for a solution for some time down the road.

How do you make sure your website captures the details of all these individuals at their varying degree of interest like we say in marketing at their different stages of the sales funnel?

That can be done through a valuable exchange. An exchange where you deliver something that ultimately would only cost them their email address. But it’s something so valuable that they will be willing to give up their email and also agree to continually be kept in the know through future mailings about your offerings or whatever information may help them in their purchasing decision.

So how do you make more money online with your website with the Sumome Apps?

A couple of tools in the Sumome apps will help you achieve this.

The first I want to talk about is the list builder.

The list builder app is a pop up/pop over tool that over time helps garner more subscribers to your list.

It pops over your page and gives the visitor an opportunity to subscribe to your valuable offer.

Setting up this tool will only take about 10 minutes or less. What you must know is that you are presently your most valuable offer.

An offer in the form of an ebook, Mp3, video, webinars, eCourse or even a one on one coaching session.

The goal is to make the offer so irresistible that your web visitors can’t refuse.

The best time to use a pop over is when you have allowed your visitors some time to take in what your website is all about. This could be a ninety second to 120 seconds mark as opposed to showing it to them as soon as your web page loads.

Going with the latter from my experience will only annoy more visitors and have them close it or click away from your site.

The second tool is the Smart bar:

The smart bar is an horizontal bar that sits on top of your web page. The advantage this tool has is the options of where it can appear. It could scroll along with the visitor, or stay static on top of page. It could also hide while the visitor scrolls down and show again when they scroll up it all depeds on how you set it up within the settings page. You can also A/B test various positions and se what works best in generationg leads. In every case it remains above the fold and has a tendency to get the attention of your visitors. You can track how many clicks and subscribers it gets within the app. You also have the option to export to your favourite email marketing tool. So cool.

The third tool is the scroll box: this is one of my favorites of the Sumome Apps.

The scroll box is designed to creep in from the corner of your site without the annoying effect a pop up could have for some visitors and it only shows up when the visitor has scrolled your page to a certain percentage that you indicated within the settings of the app. Because of its unique position it relatively gets attention of web visitors that’s why a ton of renown blogs are using the scroll box.

You may have fallen in love with all three of these apps and may be in a dilemma on which one of these to incorporate on your site. Well I’d say, why choose one. Go with all three. Use them to promote multiple offers on your webpage. Remember these apps will help your lead generation and increase your email list. Set them so they lead to different offers. The more the merrier.

Like I have done on my website: The smart bar leads to my online membership site for business owners who want to discover what online marketing strategies they can implement to 2x their business revenue. The scroll box is for registrations to my weekly webinars. The list builder offers my “Social Media Game Over” eBook. Moving past the hype and noise into a world of relevance and utility.

So does this in anyway inspire you? Do you feel like you know how to really position your website to generate more leads and have the opportunity to nurture that relationship till your website visitors become a paying customer?

If you have any question or comments please leave them in the comments below.

It’s your turn!

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email marketing mistakes Nigerian businesses make -

Six bad email marketing examples Nigerian businesses make

It’s would become part of my blogging schedule [Watch out for it every Wednesday] to spotlight local businesses either rocking it or doing it wrong with new media channels, platforms and strategies. Please note that this isn’t to spite anyone but to embrace the culture of best practices when it comes to online sales strategy and digital marketing.

Apologies first because am going to name call in these series of blog posts any company that’s given me a first-hand experience when it comes to utilizing online channels and platforms for business.

Quite a number of businesses are waking up to the possibilities of promoting their brand using online marketing. Part of doing that successfully is to understand the best practices so you don’t rub elbows against anyone or go against the set practices of global Internet safety.

This ideal of running your online marketing backed with best practices stands you out from the spammer, scammers, and fraudsters out there who don’t give a hoot.
You are building a business, a brand and for longevity sake you got to do what’s right. I hope with this post I guide local businesses and of course you my readers further on that path.

In the case of email marketing I keep seeing these mistakes hit my inbox and it gets them nothing but a quick unsubscribe and if that were possible with an email or phone call from me, pointing it out.

My goal with this is not to vent but to provide insight to email marketing best practices as earlier said.

So what is the six bad email marketing examples Nigerian businesses make.

1. Don’t get permission

Example one and two ties into one… Where companies don’t get permissions from their subscribers, these are emails of people they amassed over time or bought, or harvested with scraping software.

Nigeria is still in the very beginnings of understanding how Internet marketing really works and what best practices they should adopt.
Having said that though, you shouldn’t email people who have not expressly given you permission to.

How do you get permission?
Simple: through an optin page. Here is a screenshot of how that works on my blog and website.

Visitors are given a chance to  Optin with this Form at the Footer section of my Website

Visitors are given a chance to Optin with this Form at the Footer section of my Website

I provide value t to visitors who optin freely with the Optin  form at the sidebar of my blog.

I provide value t to visitors who opt-in freely with the opt-in form at the sidebar of my blog.




Whoever is subscribing to your email list should have an understanding of how they will receive emails from you and what you do with their email.
Majority of companies fall into this category but I hope that with this info you would change how you pull people into your email list.

“Sobolation”; a gossip blog  did this as well.

Please desist from using email harvesting tools or whatever form of email list that someone may have sold to you.

2. Unresponsive to their contact message, but then forces the subscriber into their mailing list

Although, this ties into not getting permission, it’s worse.
Can you imagine emailing a company with some inquiries I had.

After a lot of time had passed, and I mean days leading to weeks they provided no response to that inquiry but then included my email address began to send email updates, newsletter about their company. That’s so gross.
Computer Warehouse did that and here is a screen shot of my response email to them.

My mail to Computer Warehouse Group Pointing out the email marketing blunder!

Don't do this, your goal with email marketing is to communicate with those who want to learn more about you.
Yes email is a powerful tool but you can just become a nuisance in peoples’ inbox if not properly done.

3. Use a service like Gmail and bcc others.

When running email marketing as a marketing tool. The golden rule is to have a third party site manage the process for you.
If you're sending bulk emails to supposed customers via your Gmail or Yahoo mail address and bcc everyone else, then you're doing this wrong.

Companies that I've found doing this include Hexavia...

Bcc'ing your subscribers is not professional and doesn't include a one click unsubscribe button

I've had a phone conversation with their the Lead strategist hopefully they understand the need to change this.
So, why is using Gmail or yahoo mail to send bulk email massages not a good idea?
For one it’s just unprofessional more so, next point shows why.

4. Difficult to unsubscribe.

Being on your email list is not a life sentence. A healthy email marketing campaign is not to force people against their will to be pulled into it as earlier pointed out and also is not to have them bound to you against their will to remain part of it.

Make it easy to have whoever doesn't want to receive emails from you anymore unsubscribe. Within every email you send you should point this out.
The unsubscribe link should be visible and lead to a page they can easily sign out of receiving further correspondence with you.

This is not really a bad thing. Rather it ensures that those who choose to get your mails do so by choice. It makes your email list filled with enthusiastic, willing people who care enough to listen to what you have to say. No doubt you get better result this way.

Long lengthy epistles with too many pictures that infringe on copyright.

The email you send to customers is not a sermon paper, not an epistle and not also a lecture. Most responsive emails are short, straight to the point and gets the individual to the next step.
So do away with those lengthy lecture notes....

At first sight seeing a lengthy email just puts people off, they go "ah! This is going to take time" so they click away but a rather short, straight to the point mail can be easily read, skimmed and your audience knows exactly what you want them to do next.

Ensure also that you use pictures you got the rights to.
No Internet downloading please... There are free software’s that can help you create your own stunning photos. Or sites that also offer license photos for free or on a dime.

Hexavia does this a lot as seen in the picture above. But I don't want to rub it in. 🙂

5. Attempt to share news going around in local media.

Please, again I say please.... You're not a local news station. So don't try to be one.
What the heck! If you think to remain top of mind to your subscribers is to give them a rundown of local news; the happenings in politics as already covered by the local newspaper and media houses you're wasting your time. You've missed the true meaning of email marketing powered by valuable content marketing.

Boss offices did this and my God, did I let them know.

Don't Share Local News especially if it's not related to your business content.

Don't Share Local News especially if it's not related to your business content.

You shouldn't do this except you're a media house sending email updates to your subscribers but if your business isn't related to news information please kindly steer clear.

The reason is, you can never be the prime source of news.
People know where they get their news first hand. Television, radio Stations, print Newspapers, Facebook or Twitter... Are channels people get their news from, they would never expect to wait till your newsletter hit their inbox to get relevant info about what's happening around them. The negative impact of this is that you will drastically reduce your open rates. (More and more people won't open your emails) because they don't want to read a repeat of what they read in Punch days ago.

6. Not mobile optimized

I can't say enough of this. Every platform you host online should be mobile optimized. Why is this so?
Do you have a smart phone? Or at least do you have a phone that browses the web. Do you go check your mail, Facebook, twitter, LinkedIn on your mobile device?

That's your answer.

People are on different screens these days. Am writing this post with my iPad, checking my mails on my Android phone and monitoring my website on my laptop. This is not exclusive to me, a lot of people do it.

Different devices, different screens, that's the world we live in today.
So the idea is to make sure your email is readable no matter what device the person is on.
Using a third party email service and one column template helps you achieve this.

I hope with this post on the six bad email marketing examples Nigerian businesses make, I have been able to move the needle for someone to do it right, in a more excellent way.

Do you feel overwhelmed with all of these? You wonder how you can implement it all for your business? No need for worries.
Have a 20 minutes chat with me to understand how you can utilize this and other online platforms the right way and get results.
Go here to schedule the consultation call with me now.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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