I get this question a lot.
Ifeoma, how do I grow my business online?
Most of the time I do reply with, what do you currently do online,
I get responses like, I have a blog, a website, I post on Facebook,
I post on Nigeria classified sites.
That seem to be all, yet it may not be driving the kind of traction they had hoped for or need.
The fact is in an attempt to answer that question, any one who says to you in order to grow your business online you need a website, a Facebook page, and list an itinerary of things you need, such person haven’t really done justice to that question.
Because the truth of the matter is, those things don’t grow a business online.
Before you roll your eyeballs, I’ll explain.
First to answer the question, how to grow your business online.
You need a turn key life cycle marketing strategy.
Is a website important… Yes,
Is a blog important, yes,
Is a Facebook page or other type of social media important? Affirmative…yes!
Yes they may be the clear path to follow in building an online presence but not how to grow your business online.
But they all must work coherently not as a stand alone, dispersed platform.
They all must work intelligently together in tandem, supporting one another and pulling your prospects through their customer journey with you from the point of “hey, who is this?” to the point of ” oh, am a satisfied, singing your praise customer.”
All of those platforms, there are more as well, are touch points.
They are like the stall or shop you have in a local market.
Let’s say for example, you own a shop in Lagos market, or Aba market or Kano market where a large crowd throngs the market daily.
Let’s guesstimate that over 20, 000 eager to buy people walks past your shop every day but never stops to check out what you got, despite the foot traffic and your shop being in the market are you going to make any sale?
The answer is none at all.
Similarly, that you have a website, blog, social media account doesn’t make for the millions of Internet users to leave whatever they are doing in a whim, check you out and bring out their wallets.
With the level of competition having those platforms is no longer novel. You don’t do anything special to have those things. Those things have become the basic for every business.
Now the differentiation is how you separate yourself from the crowd. And there comes in the turn key life cycle marketing strategy I talked about.
It’s turn key because it can be easily repeatable,
It’s life cycle because it’s automated to carry your prospects through a properly defined biz objectives and outcome in their purchasing journey with you. From attraction, to engagement, to conversion to nurturing…
It’s a strategy because you must start with the end goal in mind and work your way back to the beginning
You must develop a cohesive strategy that takes every visitor who comes on your site through engagement and nurturing which will help boost your long term profits.
If what you currently do is post whatever wherever, hardly update your website or blog, then you’re not working the turn key life cycle marketing strategy.
That is merely the touch and go method which doesn’t provide ultimate benefits at the end of the day.
Now this is where the challenge lies for business owners, the ability to fully grasp what it will take and to commit to it enough to see results.
Whatever business outcome you want to generate online, don’t happen overnight as some may make you believe in their hype messages.
It takes extreme level of commitment of time, resources and the know how to deliver business growth online.
If you need to learn more about the turn key life cycle marketing strategy and how to implement it in your business, sign up for the forth coming webinar.
Building your business online – the turnkey marketing system..
In this webinar, I will show you what to put in place even before designing your website,
How to leverage online platforms and channels for sustained growth.
How to keep website visitors interested in your products and services.
If building a sustainable online growth is what you really desire, then this training is for you.
Sign up now, it’s free
Go here now to sign up.
See you on the webinar.