How to grow your business online

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how to grow your business online

How to grow your business online

I get this question a lot.
Ifeoma, how do I grow my business online?
Most of the time I do reply with, what do you currently do online,
I get responses like, I have a blog, a website, I post on Facebook,
I post on Nigeria classified sites.

That seem to be all, yet it may not be driving the kind of traction they had hoped for or need.

The fact is in an attempt to answer that question, any one who says to you in order to grow your business online you need a website, a Facebook page, and list an itinerary of things you need, such person haven’t really done justice to that question.
Because the truth of the matter is, those things don’t grow a business online.

Before you roll your eyeballs, I’ll explain.

First to answer the question, how to grow your business online.
You need a turn key life cycle marketing strategy.

Is a website important… Yes,
Is a blog important, yes,
Is a Facebook page or other type of social media important? Affirmative…yes!

Yes they may be the clear path to follow in building an online presence but not how to grow your business online.

But they all must work coherently not as a stand alone, dispersed platform.
They all must work intelligently together in tandem, supporting one another and pulling your prospects through their customer journey with you from the point of “hey, who is this?” to the point of ” oh, am a satisfied, singing your praise customer.”

All of those platforms, there are more as well, are touch points.
They are like the stall or shop you have in a local market.

Let’s say for example, you own a shop in Lagos market, or Aba market or Kano market where a large crowd throngs the market daily.

Let’s guesstimate that over 20, 000 eager to buy people walks past your shop every day but never stops to check out what you got, despite the foot traffic and your shop being in the market are you going to make any sale?
The answer is none at all.
Similarly, that you have a website, blog, social media account doesn’t make for the millions of Internet users to leave whatever they are doing in a whim, check you out and bring out their wallets.
With the level of competition having those platforms is no longer novel. You don’t do anything special to have those things. Those things have become the basic for every business.

Now the differentiation is how you separate yourself from the crowd. And there comes in the turn key life cycle marketing strategy I talked about.

It’s turn key because it can be easily repeatable,
It’s life cycle because it’s automated to carry your prospects through a properly defined biz objectives and outcome in their purchasing journey with you. From attraction, to engagement, to conversion to nurturing…

It’s a strategy because you must start with the end goal in mind and work your way back to the beginning

You must develop a cohesive strategy that takes every visitor who comes on your site through engagement and nurturing which will help boost your long term profits.

If what you currently do is post whatever wherever, hardly update your website or blog, then you’re not working the turn key life cycle marketing strategy.

That is merely the touch and go method which doesn’t provide ultimate benefits at the end of the day.

Now this is where the challenge lies for business owners, the ability to fully grasp what it will take and to commit to it enough to see results.
Whatever business outcome you want to generate online, don’t happen overnight as some may make you believe in their hype messages.

It takes extreme level of commitment of time, resources and the know how to deliver business growth online.

If you need to learn more about the turn key life cycle marketing strategy and how to implement it in your business, sign up for the forth coming webinar.

Building your business online – the turnkey marketing system..

In this webinar, I will show you what to put in place even before designing your website,
How to leverage online platforms and channels for sustained growth.

How to keep website visitors interested in your products and services.

If building a sustainable online growth is what you really desire, then this training is for you.

Sign up now, it’s free
Go here now to sign up.
See you on the webinar.

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PayPal in Nigeria – 3 Things You Must Know

PayPal in Nigeria

WOW! you may say… Paypal In Nigeria!

Paypal recently announced their inclusion of 10 other countries into their service.

Nigeria, as well as some other sub Saharan countries and countries in Latin America.

Social media went agog with the News, Nigerians screaming for joy.
But most failed to read the blue print.

As an online marketing coach/consultant having worked in the
tranches of online payment…I had to whip up this article
to educate you on the implications of this, and cause you to see more perspectives to this.

With this development, Is this such a good News or what?

For me I choose to say, this is not
such a good news… am not Dancing for Joy and am not sad as a mourner either.

What should you know before you go jumping for Joy.
As a business owner, prepare yourself and as a user be harmed!

Here are my Seven reasons OR MAYBE THREE because I intend to make this short:

Number one and the biggest reason: Paypal only allows you to pay for services with PayPal and not open a merchant account. Again, I stress
You can only pay for services with those using Paypal as a merchant solution.

This means that Paypal still limits merchant account ownership to the same folks and countries and what they’ve only opened up for us is to have a Paypal account where we can spend more money with those folks. In other words Paypal is interested in boosting the marketplace opportunities for their vendors which we know isn’t in Nigeria.

Now we know that the greatest need for Nigerians is to have a unified,
globally recognized mode of accepting payment on their site. That’s the
real deal. Where you can install a simple payment page on your site and
receive payments from anyone, anywhere in a safe and trusted platform.
That’s what we has online marketers have been looking forward to.

Paypal didn’t hear your cry, Paypal heard the cries of their already existing merchants who lose sales opportunities and experience shopping cart dump because a growing percentage of their customers couldn’t pay with PayPal.

What’s the flip side of that. Nigerian merchants who have earned a business taking the opportunity of Paypal not accepting Nigerians legally are in for a stiff competition.
eCommerce within Nigeria global competitions have dramatically increased.

People are already eager to register so they can buy stuff from ebay, etc…. tell me where do you put the Konga’s and Jumia’s and the Taafoo’s not to mention the small eCommerce sites springing up in Naija!
We know online eCommerce… can be a wild jungle…

I can choose to buy from any merchant whether home or abroad… but buying abroad seems to appeal more… don’t you think.

So in simple sentence… More money/profit and market place opportunities for Americans, Europeans and more competition for LOCAL MERCHANTS…. (BLAH!)

Number 2: Paypal gives their subscribers a comparatively hard time.
They close accounts at will. Block payouts whenever they feel like. Change their
policies at the whim. check out this post from Forbes that sheds more light on that.

{to read the post on Forbes click on this link

Number 3: Paypal is facing crisis… You may not know that because our interest wasn’t in that angle. Afterall what do we care about a company we are not involved with. But lately, Paypal has been facing both internal crisis and external competitive fierceness.

Competition is already swallowing up their pie in the markets they already serve.

Google wallet, Dwolla, Mastercard and VisaCard, springing up their payments, Sellz, Stripe, Gumroad, Big Names… Not so Big names are cashing out on Paypal weaknesses and providing users with
better services and their only way out of that mess is to launch in markets they’ve deliberately ignored for over 19 years…

So if this is the best idea PayPal could cook up after 19 years which is to
to extend their offerings to unserved markets not for the economic growth of business owners in dire need of a reliable global service but rather to
milk the over $100 billion markets of Africa and Latin America put together.

For crying out loud If it took PayPal this long  just to give us a send money feature, then the time it will take them to roll out the Merchant feature, my unborn little baby would have graduated from college.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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