Benefits of having a social media presence

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Benefits of having a social media presence

You may ask? Is social media important for my business?

My answer is YES! In capital letters.

The mistake a lot of people make is to always think in terms of the money first when using social media or any other online platform to promote business objectives.

You would be quickly disappointed if that’s your only goal for using social media.
The benefits of having a social media presence to your business can’t be quantified.

This is why I’ve written this post. So without further Ado, let’s dig deeper.

  • Having an active social media presence creates an air of credibility…

Do you know that your social media presence if powered by relevant and vital content within your industry sets you apart the many making a ton of noise out there. Because you wouldn’t know when someone decides to search for solutions/products/services around what you offer.
A Facebook, Google Plus page or twitter account that shows up when they need more information enforces that you are in business for real and maybe smarter or better than the competition.

The opposite is also true.
When you create accounts on those social media sites and don’t maintain an active presence, it can hurt your business.
There are so many abandoned Facebook pages and Twitter accounts.
This sends the wrong message. It could mean that you are no longer in business. As was the case when I tried reaching a business that provided some service for my company.

Don’t ever forget that if people can view your business online as credible, that’s a powerful positive reputation.

In business reputation makes all the difference to build it takes a lifetime, to destroy it takes a moment.
So you got to be mindful, yes you should have a social media presence, but make sure it’s actively managed and maintained.

  • An active social media presence helps you establish thought leadership.

In this world of stiff competition, your only differentiation is your thought leadership.
You have seen this play out on Television talk shows. When they need to discuss a subject matter, they literally go in search of someone who is an expert in that field and everyone accepts whatever the fellow says as “truth” regarding that field because he/she is considered to be the authority in that field.
Likewise, you need to stand out in whatever field you operate in and position yourself as an authority.

This doesn’t happen overnight, so the earlier you start, the better.
Share your expertise and knowledge via various resources and materials like audio training, or podcast, video, blogs, e-book etc. that enlightens your customer base.

Want to get started in becoming an expert in your field, Let’s discuss your options. Schedule a consultation call with me here or click on this link

When you empower others with information they may not find elsewhere, it sets you apart. Before long you’ll start gaining referrals from people you having met but have read, watched or listen to your content.

  •  Number three benefit of having a social media presence are the low cost of advertising relative to other media, the growing potential fan base, and the ability to engage fans more thoroughly than with non-interactive ‘old media.
    Imagine you can relate directly with your customers when you’re launching a new product or service, hired new key employers without the hassle of organizing a press conference or sending out a press release in the traditional way just by a tweet or a status update.  Although, large companies may not be able to totally rule out those traditional options but as a micro business, with a limited marketing budget how crucial is it then to manage a vibrant social media presence.
  • Number four: Research! Research! Research!

You may wonder why it sounds like am emphasizing that point… Yes I am.
How time wasting and frustrating when you come up with a solution, product and /or service your market shuns.
You shouldn’t go through all that as social media is right there for you to ask anything!

Canva uses Facebook for customer survey for improved product development

Canva uses Facebook for customer survey for improved product development

You may ask, what if I don’t have a large following. Well for those who don’t have a considerable amount of followers yet, social media can also be useful. Your kind of research will then be the one I’ve called the O.P.A Principle.
It just means that you use other people’s audience. There a=is a strategy around this though.

I coined this word because I’ve observed that if micro business owners are engaging enough in the right places, there is just enough information already put out that you do not need to reinvent the wheel.

Does any of these benefits interest you? Would you like to build authority and gain influence over the competition in your business? Register to receive my latest course on the "Five Social Media Posts that Attracts, Engage and Keep your Fans Coming for More!"

Register here Now.

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Is Public Relations Evolution Like The Dinosaurs Extinction?

OMG...The dinosaurs are Gone!

If Public Relations is about establishing a positive image and building a good reputation then it means the Public Relations practitioner will use processes and tools to drive engagement.

We already understand that PR is about been strategic and dynamic and the best practice of PR is being proactive.

You can’t establish mutual understanding without communication and traditional PR methods used communication platforms of the mass media to convey their message. They understood how to feed the mass media with the right message at the right time and it worked.

As much as we agree that public relations communication is a two way street where an organization sends its message and also acquire feedback yet the traditional communication channels of print, TV, and Radio has been limited in promoting that concept of dynamism with the quickness, urgency and virality we have experienced with the New Media and that brings us to today.

We are witnessing first-hand the evolution of an industry that has thrived for decades. This kind of evolution is not about the extinction of the PR industry like the extinction of dinosaurs over 65 million years ago. Rather, it’s the evolving of an industry to birth a new form of PR practice where thought processes happen at the speed of light and PR messaging and efforts are more accurately measured, analysed and tweaked for immediacy of purpose. This is all happening because of the innovation of technology and the introduction of new media platforms, techniques and strategies.

New media in this case can be described as the real time generation and on demand access to content anytime, anywhere on any digital device as well as interactive user feedback and creative participation.

Now imagine in these days breaking News are no longer just carried by the CNN’s and BBC’s of this world but on Twitter and other social media sites as experienced with the Boston Marathon Bomb blast suspect chase. The Boston police used social media to report every single detail of the chase as it was happening that as such the CNN live reporter took a peek into his phone, perusing his twitter stream and seeing the tweet immediately announced live on air that the police had succeeded in nabbing the suspect.

We also observed the “Oga at the top” saga in our own beautiful country Nigeria, which was fuelled by nothing more but social media.

But wait a second, if the internet of things, the connectivity of devices and the increasing use of smartphones and broadband networks is forging a new kind of relationship to exist between organizations and their target audience with emphasis on immediacy, urgency, virality and dynamism, two big questions to therefore ask is:

  1. Are Public Relations Practitioners equipped with this moment skills, knowledge and capacity to handle the change and the challenges they bring?
  2. How can Public Relations practitioners continually evolve themselves to remain relevant in this ever changing landscape?

The obvious answer to the first question is unfortunately a blatant No and the statistics speak for themselves.

It has been reported that only one out of ten Public Relations firms understand digital.

In Nigeria, the gap is even wider.

And the answer to the second question, addresses a serious lack of expertise development. Using old tricks to try and win in this new changing game of communication and crisis management and this is a great disadvantage to the PR practice because while you are thinking about writing a press release about the change in your industry, company or product, the News is already on the internet either positively or negatively.

The goal of this article is not to debase the influence of traditional communications channels or methods but rather to strengthen by encouraging PR practitioners to look into new media not as a past time gist specimen or a dinner table dialogue but a critical tool that can be used to harness the power of business and government.

The mind-set shift while using new media is not about shouting from the rooftop and hoping everyone below hears and respects you. But the idea that public relation is a Two Way Street can never be so true and even more so now.

With the traditional method, organizations can choose the type of information to feed consumers but with the new media, consumers search for information on their own and they get whatever is out there, either through other consumers on review sites and discussion forums or from competitors.

To succeed therefore with new media, the PR practitioner must understand the process and have the ability to use the tools for maximum results.

Process here involve customer attraction, customer engagement, customer nurturing, customer conversion and analysis.

Tools and platforms that come into play here starts with the company website or blog, social media sites, email marketing, landing pages, customer management system, web analytic, Search Engine Optimization, lead management, marketing automation, content management system and a few others.

With all said, think about traditional PR practice like a hammer whereby organizations push their messages to the relevant Publics. But with New Media it’s a magnet where organizations position themselves with helpful and useful content that attracts a following, builds engagement and drives brand loyalty and on the long run, establishing a positive image and good reputation cannot be far-fetched.

Hey, I’m illoh ifeoma, Founder/CEO

Welcome to my online marketing training website and blog.
This is where I coach entrepreneurs on how to leverage the power of the internet to really grow their business. Ensuring best practices in a DIY style.
Got tons of insights, tips and free stuff here. Take advantage. If you want to talk with me directly, use the phone number or email address on the top of this page. Thanks for being here.

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